Article Marketing - Don't Stop Your Reader From Going to the Resource Box in Your Articles

If you are using Article Marketing to build your list or bring visitors to your web site or blog, one of the most important parts of your article in the article resource box. The resource box is where you get to invite the reader to your web site or blog for more information.

Very few writers know how to craft a prospect pulling resource box. Most do not do it well. The most amazing mistake I see are the article writers that actually stop the reader from ever getting to the resource box.

Sound strange? How do you know you are not doing it?

The 2 Biggest Resource Box Stop Signs

The first biggest stop sign is what I call a "hard end" to the article. By this I mean that you write in a way that the end of the article is way too clear. You might as well put "The End" like in a movie in the way you have worded the article.

The mistake there is the reader gets the message, "Oh, this is over. I'm outta here," and they are not likely to read further.

What to do instead: Don't stop the reader, lead them right into the resource box with a soft transition.

The second biggest stop sign is starting the resource box with information about you. This also announces "the article is over and you can stop reading now!"

What to do instead: Save the information about you for the last line of the resource box. Begin your resource box with an invitation to the reader to visit your web site or blog for more information.

And now I would like to offer you free access to the Article Marketing Minute, a brand new ecourse/audio newsletter on Article Marketing. You can get in for free at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Article Guy & the Great Article Marketing Network