Article Marketing Why Is It So Effective for Backlink Proliferation?

Article marketing has so many great ways of creating traffic, but they all hearken back to the idea of the backlink. When you write your article, in the resource box at the end, or even within the article itself, when the article directory permits it, you can include a backlink to your web site.

Since the article directories have to keep your resource box intact, this results in a link back to your website from every site that uses your article. Since your article must be relevant to the theme of these websites, the back links are all from relevant web pages, and these are valuable in improving Googles perception of the importance of your website to the keywords concerned. These back links can result in a vastly improved placement in search engine listings.

This is where all these links that were referred to in the second paragraph come from. So article marketing gives you a twofold benefit: direct visitors from the links to your site in your authors resource box, and indirect traffic from your improved listing in the search engines.

Another thing that is extremely important is the continuity of thought between the article and the web page to which you are linking. The web page should continue the theme of the article, and wherever possible capture an email address by means of an opt-in form. If you allow your visitor to leave your site without leaving an email address they will be lost forever.

Little wonder, then, that article marketing is one of the most popular techniques currently being used in internet marketing for website promotion. Start working on your own article marketing strategy now because nothing ever stands still in the world of search engines.

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