Low Investment Internet Marketing

A common problem for new internet marketers is to learn the right way of advertising products and websites without going bankrupt running PPC campaigns. There are several ways in which you can make use of economical methods of advertising. You can run PPC campaigns at reasonable costs. There are also ways in which you can get some advertising done for free. Given below are some of the products and services that can help you conduct internet marketing without heavy investment. The basic thing that causes a high cost in PPC campaigns is the fact that they are poorly planned. A good marketing plan will automatically cost lower. New internet marketers often make the mistake of not planning their campaigns properly and hence they run into high costs.

The commonly use form of PPC campaign is keyword targeted ones. The outcome of such campaigns depends on keyword research. If you choose keywords without any research you may as well be throwing your money away. A keyword targeted campaign means every keyword you choose should give good returns. You should not choose generic keywords because they pop into your mind. Even a well planned campaign can end up in ruins if the keywords are not chosen properly. Generic keywords will not yield any respectable volume of traffic. You must remember that a single paying customer is more important than a thousand visitors to your website. The more tightly you target your customers the better results you will achieve.

Get rid of all the general terms that seem related to the keyword. They will get you traffic but not the traffic you want. Related terms and phrases do not convert enough to justify their use in PPC campaigns. You are paying for every click in PPC and using related or similar terms is simply a waste of money. Instead switch to very specific keywords and remove all surrounding fluff. For example suppose you are promoting an affiliate program and you have keywords like "make money today", "earn over the internet", and so on. These sound like they are specific but they are completely generic. You can find this if you do research on these keywords. Instead try being specific like, "make money with internet marketing". This way the person reading the ad already knows what needs to be done in order to make money. Only those people willing to do this will end up on your website.

If you are selling something then use precise keywords like "purchase product", "place order", "buy product". The only people who will click these are people who are ready to buy the product and place the order. This is the best form of traffic PPC campaigns can deliver. Site targeted ad campaigns are also available on Google. Though often overlooked they are a very profitable method of internet marketing.

The only free method of internet marketing is article marketing. Not only does this drive high quality traffic to your website/blog but it also helps increase your brand awareness and your own popularity.

Benjamin Seow is the Founder of NetpreneurCollege.com

Visit his website at http://www.NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs.

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