Anchor Text For Link Building - Choose Now How You'll Be Found

While many times we don't have much say in how others are linking to our websites, it is an important consideration when we do have a choice.

The anchor text (or the text that becomes the hyperlink) is actually used by some search engines in determining how others view your website and what search terms you should rank for in search results. How so?

Well, here's an example of what you may want to avoid: A disgruntled client does not like something about your product or service and decides to blog about it on their personal blog. In their blog they talk about their experience and link to the page that describes what they purchased, but the words they use for the link is "scammer's website". GASP! Well, that's certainly not good and if someone were searching for your product name and scam, there is a chance that both the disgruntled client's page AND your page might show up pretty high for that.

Well, how can you use that to your advantage? Well, if you can control what the links to your website actual use as the anchor text, then you can recommend that certain words get associated with your page. That gives a greater chance that when those words are typed into the search engine, the page that is being linked to with that anchor text will show up.

Now, I am drastically over-simplifying this stuff here. Why? Well, it is partly because the exact formula of what search engines use are not published and partly because it is a fuzzy concept to begin with. I mean there are lots of factors that determine where a page ranks in search engine results and this is just one, of many, factors.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com