2 Reasons Article Marketing Drives Quality Prospects to Your Website

Article marketing in my experience has rewarded me with some of the highest traffic my websites have ever received. For this reason alone, I will always put article marketing at the top of my priority list when it comes to promoting my products or services.

So, what makes article marketing so special?

The first reason is that you are pre selling your readers before they have even begun thinking about entering your site. This is important because when they finally do enter your website, they don't have to be warmed up anymore. Your readers obviously felt that you had answered their question or solved one of their problems. Now they want more, and they feel that you might actually be able to offer them something of value.

The second reason why article marketing works really great is because it enables you to put less guess work in what your visitor is looking for. Think about that for a while; the reader decided to click on your headline link in order to read your article because your headline obviously had something of interest to offer him or her.

The reader then finally clicks on the link that leads to your website in the bio area. This most likely means that your article quenched his or her thirst. This understanding is important because it allows you to develop a product that is directly related to your article.

This will once again quench your reader's thirst and turn them into buyers. Why, because you knew exactly what they were looking for

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