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Thursday, September 4, 2008

3 Facts About Google - And Why You Don't Need it to Succeed Online (Part 1)

There Is A Myth Going Around About Google!

While it's true that Google is indeed a giant in the marketplace in the search engine traffic volume, you can't always depend on this giant forever. The world is evolving and people are turning into more social beings in the need to join as a community.

This brings me to discuss more about your first step in affiliate marketing or running an online business. You may get drenched with some hot advice about getting into the top ranking position in Google be it SEO, SEM or even PPC. Organic or inorganic rankings they are all the same. You don't have to bother much about this, why?

Facts 1: Google Controls A Huge Bulk Of Traffic Online

Just go ahead and type out the term 'affiliate marketing' and you will be presented with just about 15 million search results. That's like 15 million different webpages and webmasters all competing with each other the the top spot in the 1st page of Google.

As a matter of fact, The Times Newspaper in the United Kingdom actually ran a review about Google. Comparatively, every single day, Google gets close to 70% of the total search engine traffic online.

Fact 2: It's Big But Your Competition Is Big Too

Yes, while Yahoo gets second place and this means Google is first for dominating the palace in terms of search engine traffic, you would have to say that it is a huge marketplace.

This literally means that if you were to get to page 2 in Google, you would have to put in a considerably large amount of effort. Come on, seriously even if you have 300,000 real competitors who are SEO masters you would already be sweating on your brow.

Sadly, getting 2nd page will only nab you less than 1% of all the traffic for that particular keyword.

Fact 3: Staying On Top Is A Tough Job

So, let's say you work your butt off trying to get on the top 1st page of Google. It's freaking cool, right? Truthfully, you will need even more work and effort to stay there because your competitors are top guys and they know what to do to beat you.

Daily monitoring, link building, competition research, all for one single keyword but here is the good news that I can deliver to you today. You don't need to rely on search engine traffic alone. At least not directly by ranking high in the search engines.

Why? Simply because there are other easier ways to do so and it's what I call smart alternative traffic sources. Hey, it is the 20th century right? A lot has changed since the dot com bust anyway. Time for a change.

Do you want to learn more about getting traffic? Download your free blueprint here: Secrets Of Traffic Generation

Vern How is a webmaster, author and a traffic generation expert. His website currently serves over of 4,500 unique visitors per month.

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