Workathome

Wednesday, May 7, 2008

Amazing Article Marketing - Revealed - 4 Phenomenal Ways to Explode Your Article Marketing

What they say is true: the success of your article marketing campaign relies on the content of your articles. If you are able to provide your readers with information that they will find useful, entertaining, and worth reading, you will not only be able to establish your credibility online but most importantly, you will generate more inbound links as you can be assured that your articles will be picked up and widely republished.

1. Consider your target market. Get to know the people to whom you are writing for before you write your articles. Identify their age, economic status, online behavior, level of comprehension, their needs, demands, and pressing issues. Knowing these can help you customize your content so they will be focused and targeted to the needs of your potential clients.

2. Make your articles scannable. People can easily get thrown when presented with lengthy article that doesn't contain page breaks. They prefer articles that contain subheadings, bullet points, or numbered lists as they are easy on the eyes and easier to skim through.

3. Write more. Never be contented with the number of your articles online. Strive to write more to give your website more traffic and more inbound links. If you are running out of topic ideas, I suggest you visit related forums or article submission sites. You can also subscribe to the RSS feeds of bloggers or webmasters who are writing for your target niche.

4. Pack your articles with valuable information. The fastest way to lose your potential clients is to present them with articles that are filled with fillers and nonsense data. To keep you readers interested, make sure that your content offers the kind of information they need. Something that they will consider truly useful and valuable.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

The Best Way to Format Your Winning Article

When it comes to article marketing, writing skill is important. If you possess such skill, congratulations, you are well ahead in the game. The question is, how can you format your article in such a way that produces the best results you want?

Usually, a good article starts with a striking and attention grabbing headline. But, the headline cannot be hype. Right after the headline, you should have a sub headline, which also should not be hype. The ability to create good headlines is very important, especially in the Internet World.

Bear in mind that other than the headline, there is no other means like a cover to judge your article by. The headline must attract the potential reader to read the article, and the sub headline should also serve the same purpose, stating what the article is all about.

An effective article will be between 300 and 500 words in length, consists of not less than three paragraphs. Paragraph with only 1 sentence should be avoided, unless that sentence is just a few words long and needs to stand out for special attention.

The opening paragraph is important because it contains the main key point you want the reader to know about the article, and what they will learn in the following sentences. Remember the thesis you wrote in high school or college? The same applies to articles writing too. You can either make a statement or ask a question, then prove it or answer it within the context of the article. It is crucial that you keep the reader interested and hence he will continue reading the next paragraph, and the next until he reaches the end of the articles.

You should wrap up your article at the last paragraph, summarizing what has been conveyed in the body of the article. Following the final paragraph, a resource box should be provided, which contains critical information about the author you and should include a link to your website, where the reader can learn more about the topic you have discussed in the article.

Last but not least, you want to let readers know that they are free to reprint your article or even post it at their blog as long as it stays intact and includes the resource box. This is where your article can become a viral marketing tool.

When you have finished writing your article, put it aside and read it again the following day. You will find that you may have been too subjective about the topic. Seek a second opinion about your article and ask for criticism.

CW Teo established http://www.eLearningGetRich.com as his Home Based Business. He advocates articles marketing as one key strategy in Internet Marketing. For quality articles, he recommends http://www.articlesmining.com Free Expert Articles Pack worth $67 is available for download here.

Article Marketing - How to Build an Empire Writing Five Articles a Month

Do you offer a truly brilliant product or service? Do you wish you had more leads to sell it to? Do you need to drive more revenue so you have cash on hand to spend on implementing better and better ideas, or to bring on additional staff? If you are answering "yes" to these questions, YOU NEED A MORE EXCEPTIONAL ONLINE PRESENCE THROUGH ARTICLE MARKETING!

With so much business and research being done on the internet these days, you absolutely have to be found there, and found at least a hundred different ways. Anything less and you are missing out on TONS of business that you could be creating! Do you have any idea how much more revenue you could be generating if you took the time to craft a well written article marketing campaign?

I'm telling you it's millions! Let me show you how...

For the purpose of this article, we will already assume that your website does an exceptional job of describing the pain of your customers (what are they looking for?), presenting your credentials (to help the visitor see why you are qualified to solve their problems), and providing the solutions to your customer's everyday problems. We'll assume that it is filled with calls to action (provocative statements intended to poke the visitor into doing something) and opt-in opportunities (ways for you to collect visitor's contact info).

If your website does not yet include all of these elements address these issues first!

If it does, READ ON AND LET'S DISCUSS THE POWER OF ARTICLE MARKETING.

When people have a question, they go to Google, Yahoo or MSN and they type in a list of keywords or keyword phrases. The words they type determine the list that comes up on the search engines and it is there that magic can happen. YOUR WORDS CAN APPEAR! Are they up there now?

TIME OUT: Go to a search engine and type in the keywords someone might use if they were looking for someone to solve the problem that your business solves. Do you come up as the solution? Do you come up in the organic list? Do you come up multiple times?

If not, keep reading!

YOU NEED ARTICLES OUT THERE DOING YOUR WORK FOR YOU!

When someone is looking for a business like yours, does your voice ring out from the heavens, providing guidance, words of wisdom, and words of inspiration? Does Google bring them to your front door and invite them in to look around? Articles are like little sales people, and brilliantly, they are little sales people that you only have to hire one time to work for you FOREVER. Let me say that again, because you probably didn't hear me. Articles work for you FOREVER. F-O-R-E-V-E-R.

The reason I emphasize this is because of the power of article marketing. Every time you put together an article and send it out onto the internet, you are putting in place a sales person that will forever deliver your message. Do that again and again and you are putting out a SALES FORCE -each of which you pay only once!

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

Like the law of compounding interest with money - repeatedly putting out articles onto the internet will exponentially create value and generate more and more leads for your business. If you can commit to five articles per month, at the end of three months, you'll have FIFTEEN (15) sales people talking your talk and introducing searchers to your message and your SOLUTION to their problem. After six months, you've got thirty (30) of these sales people. At the end of one year, you'll have sixty (60). After two years, you'll have ONE HUNDRED AND TWENTY, and...

After three years, YOU'LL HAVE NEARLY 200 SALES PEOPLE delivering different and exceptional messages about your business. And the most wonderful thing, is that they are all little replicas of you. So they are consistent. They deliver different messages, present different solutions, cover different topics, but they all express your unique methodology and the core values and spirit of YOUR business.

If you were to submit five articles per month, and generate $30,000 per month in revenue, after three years, and one hundred and eighty articles you have the potential of driving $360,000 of monthly revenue. Yes, I said MONTHLY revenue. That's more than 4 MILLION in annual revenue. Are you kidding me? So why aren't more people utilizing article marketing? The answer is - they are. But they are writing terrible articles!!!!! And they are killing their businesses, because each article they are sending out is doing BAD business for them, and doing it FOREVER!

SO WHAT MAKES THE DIFFERENCE BETWEEN BAD ARTICLE MARKETING AND GOOD ARTICLE MARKETING?

Here are five things your article marketing MUST do! (Are you taking notes?)

1. IT MUST HAVE A CATCHY TITLE OR NO ONE WILL READ IT!

We are a snippet society. We read everything in headlines from newspaper stories, to search headlines, to book titles. Titles grab us or they don't. Make sure that yours is clever, provides the solution to the reader's problem, and utilizes your keywords!

2. YOUR OPENING PARAGRAPH NEEDS TO HIGHLIGHT THE READER'S PAIN.

Look at the first paragraph of this article. Did it draw you in? Did it help you to determine that this article had value? Make the opening emotionally impacting by grabbing the reader's attention and identifying with their PAIN!

3. YOUR ARTICLE MARKETING MUST DELIVER VALUE.

It must offer them a solution to their problem. GIVE AWAY YOUR SECRETS! Don't be afraid to give your reader what they need for FREE. Chances are they are going to recognize that they would rather work with an expert than try to solve this problem on their own. Give someone a fish and they have dinner tonight. Teach them to fish and they can feed themselves forever. But open a grocery store down the street and chances are, they'll buy the fish from you. People only have so much time in their days and if they find a trustworthy source that can make their life easier or their business more profitable, they are going to take you up on it!

4. YOU MUST USE YOUR KEYWORDS WITHIN YOUR TEXT.

The search engines are going to identify each article by the words within it. So you have to be thinking about how people are going to find you. What words are they going to use in their searching? There are so many resources on the net that can help you determine the right keywords. Find one and use it. Then repeat those words throughout your article (just shy of being irritating about overusing them) and you'll find greater success!

5. LASTLY, YOUR ARTICLE MARKETING MUST PROVIDE A CALL TO ACTION.

Lead the reader to do something. Whether it be to download your eBook, call you directly, or click onto your website. Typically, you want to lead them to the next thing they can get for FREE. People like FREE. So lead them to your website, where they can download an eBook that solves this same problem but in more depth, or better yet, offer them a FREE strategy session if they contact you by email. Make it easy for them, like "Hey, I'll even have my assistant set up a time for me to talk to you directly for 20 minutes about ways you can build your business based on these principles. FREE."

Wishing you the best in business and the best in life.

Corey Blake the co-author of "EDGE! A Leadership Story" (Morgan James, 2008), is President of Writers of the Round Table, a strategic literary development company.

Visit us at http://www.writersoftheroundtable.com or email me right now: corey@writersoftheroundtable.com

Tell me you want 20 minutes of my time to discuss how we can help you set up an article creation program that DRIVES YOU REVENUE!

Lucrative Article Marketing - Announcing 6 Easy Ways to Excel with Article Marketing

Article marketing is considered the best way to generate search engine traffic to your website. And excelling in this method is relatively easy for as long as you know the following tips:

1. Produce original content. Strive to give your readers unique, fresh articles by not copying other writers' work. Communicate your ideas and your knowledge using your own words to avoid content duplication. When you provide your potential clients with unique content that cannot be found elsewhere, you will be instantly regarded as a great source of information and building your readership will come easy.

2. Your articles must be well-written. They must be free from run-on sentences, complicated paragraphs, and incoherent ideas which are all confusing to online users. Instead, your ideas must flow well and must be presented in a logical manner.

3. Your content must be relevant and useful to your target market. The information you present on your articles must be geared towards addressing your potential readers' need. They must either solve their pressing issues or improve their knowledge about their areas of interest.

4. Your titles must be attention-grabbing. This is the element you would like to focus on if you would like to improve your clickthrough rate. Make your headlines enticing by making them direct to the point, keyword-rich, and truly compelling.

5. Your topics should be related to your products and services. If you are offering signature bags, articles about shoes and mobile phones will not help you drive targeted traffic to your website. Make sure that your topics are relevant to your offerings so you can easily pitch in your products on your resource box.

6. Be direct to the point. As you are serving audience with little time to spare, it pays to make your articles concise, short and direct to the point.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Website Traffic - Why Article Marketing Blows Away Pay-Per-Click Marketing

It's always great to compare traffic generation strategies because you can tell which strategy is giving you results and which isn't. Or maybe both strategies may be giving you results but you want to know which is more effective in generating qualified prospects.

Two of the most popular traffic generation methods online today are article marketing and pay-per-click marketing. This article won't talk about what both methods are (there are already tons of articles on that) but will compare the two to see which strategy you should invest your efforts in.

Personally, for me, article marketing blows pay-per-click marketing out of the water. Pay-per-click marketing consists of Google's Adwords and Yahoo's Search Marketing, so that's no small statement I'm making. Well, there's a reason why I say article marketing is more effective.

Let's say that you spend $10 a day on Adwords. That's $300 a month. Now take that $300 and spend it on 100 articles written by a freelancer. Those 100 articles will bring you traffic for a long time, whereas your Adwords traffic was a temporary thing. And prospects generated from articles are way more responsive!

You'll often people willing to spend crazy amounts for cost per click on Adwords, but you won't find that many 'insane' competitors in article marketing. Although the competition has grown massively in recent years, it is still nothing compared to pay-per-click marketing.

And that's why I say article marketing trumps over Adwords, Yahoo Search Marketing, or any other pay-per-click network. If you don't want to write, outsource your articles. You'll see some terrific results from this marketing strategy if you do it right.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Testing And Tracking For Article Marketing Success

This particular area of article marketing has probably had more to do with my success in article marketing than anything else that I have done. I am a particular avid tester, and by testing I was actually able to create two article marketing methodologies.

I created different tracking pages for different sets of article directories, and ranked each of these sets of article directories according to the amount of traffic they brought me. Using the process of elimination, I was able to quite quickly determine which web sites were good for generating direct traffic from my articles, and which web sites were best for creating long term inbound links. I have also used my tracking techniques to determine which article marketing submission and distribution services were most effective. This actually spurred me to drop some of the article submission and distribution services I was using at one time, in favor of doing more of the work myself, and outsourcing to an individual rather than a firm, the submission of my articles.

There are two primary tracking methods I employ, and I will attempt to go through these in as detailed a fashion as possible, as I personally believe this is one of the most important aspects of your web business.

You see, in most of the web marketing you do, you will find that on average, your long term results are not necessarily positive, in aggregate. But if you isolate the productive portions of your strategy, and drop the ones that are pulling you down, you can often create profits or results, even when initial results are ho-hum.

Here are the two article marketing methodologies:

1) Write lots of articles and submit to a short list of special article directories for immediate traffic

2) Write a small number of articles and submit to a long lost of various article directories for long term search engine traffic.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Writing Methods that Grab Their Attention

One of the best ways to promote your business online is to write articles and distribute them to thousands of publishers across the internet. Publishers and website owners are constantly looking for good, original content for their websites, and chances are pretty good that if you've submitted your article to various article directories, that your article will be read and used in someone's newsletter or on their blog. This is a fantastic way to get the links to your website in front of the public's eye, which leads to clicks, which may lead to sales. This is why article writing is so important to your online business.

A good article should have a title that captivates those who see it. There are millions of articles circulating around the internet and posted in article directories, so you want to make sure that your title stands out from the rest and makes a reader want to click on it. The title should cover the main topic of the article, but it's also a good idea to include relevant keywords in the title that you use to promote your website. For example, if you have an article-based website, and one of the keyword phrases you use in your site's meta tags is "writing articles", then you should have the term "writing articles" in your title which will help it get picked up and indexed by the search engines.

I cannot over-state the importance of keywords when writing articles. It's great to sit down and write an article about anything and everything, but if you want your article to be easily found, you want to include good keywords throughout your article. What do I mean by "good keywords"? Good keywords are keywords that people use when they do a Google, or other search engine search to find what they are looking for. For example, "make money online" is a popular keyword phrase that people might type into the Google search box. If this is one of the keywords you are targeting, then it's a good idea to include this in your title and throughout your article.

However, if you want to avoid competition for over-popular terms such as this one, you may want to use a keyword research tool to choose keywords that get 5000-10000+ searches per month. "Money making ideas", for example, is popular, but not so competitive that you can't achieve a higher rank in the search engine listings if you use it in your title and throughout your articles. You can go even more specific than that and find lesser searched terms that you will have little competition for.

The introductory paragraph should include your chosen keywords at least once. Remember that you don't want to clutter up your article with your keywords just to get noticed by the search engines because those search engines will know what you're up to and it may backfire on you with the opposite results of what you expected. You don't want to get penalized for trying to get noticed! The main body of your articles should also have your keywords scattered throughout, and your concluding paragraph should again state your keywords once.

Article writing is not only about keywords. It's a great idea to write in a style that comes naturally to you, as if you were almost talking or telling your own story, in your own way. This is what really separates original articles from the rest. An easily flowing, conversational style of writing is best, which shows your own unique character. The articles written by ghostwriters may sound like they are generated by a machine rather than by a live person with personality. This may turn out looking more like duplicate content, which you definitely want to avoid.

Remember that the main elements of a good article are a captivating title, an introductory paragraph with good keywords and a bit of a teaser to make readers interested in reading more, a main body scattered with good keywords written in a conversational tone, and a concluding paragraph that includes your keywords once. If you can do all that in about 600 words, and write as many original articles as possible, you've found the key to promoting your business online!

About the Author: Liane Bate owns a Plugin Profit Site web business, and is a member of the International Association of Home Business Entrepreneurs (IAHBE). Visit: http://www.HonestMoneyMaking.com and HonestMoneyMaking.com's Home Business Blog