Mortgage Marketing Ideas - Three Steps to a Winning Marketing Campaign

Secrets to Successful Mortgage Marketing Ideas

Are you wondering if your mortgage marketing ideas are paying off? Here's an easy test: if your current marketing campaign isn't bringing in leads, resulting in new clients, or closing more sales, it's time to rethink your strategy.

The best mortgage marketing campaign needn't be complex or costly. You can implement effective mortgage marketing ideas easily - especially when you remember the three golden rules of marketing.

Rule #1 - Have a Specific Target.

Lots of marketing campaigns rely on the "shoot first, then move the target" idea. These campaigns have broad, undefined target clients. If you can't define who your target is, your campaign isn't doing the job. Imagine a campaign that targets "people who want to refinance." You won't connect with clients because you aren't generating a target that clearly identifies them. If however, your target was "people that need to refinance, are over 55 years of age and plan to retire in the next five years", you have an entirely different focus. You can connect with your prospects on an emotional level and be specific. The more specific you are in identifying your target, the larger percentage of your target market you will attract.

Rule #2 - Keep it Measurable.

Once you have a mortgage marketing campaign in place, how do you measure the success of the campaign? Yes, it should bring in more leads and more sales. But you should be able to quantify exactly how successful the campaign was - and to do it, you need to keep track of numbers. If you start a mailing campaign by sending out 2000 mail pieces, there's a lot of data to track. How much did you pay for the materials? How much did you pay in postage? What was your response rate? What percentage of responses resulted in sales? By carefully tracking the costs associated with any campaign, you can easily determine whether the campaign is beneficial, and just as easily eliminate the unsuccessful or unprofitable campaigns.

Rule #3 - Use a Strong Call to Action.

The best-designed mortgage marketing ideas are worthless if it doesn't tell the prospect what to do next. Your call to action should be clear and direct. Don't make assumptions about prospects calling. If you don't tell them what to do, they won't do it. Again, be specific - "Call me today for a free copy of my report" or "Go to my website to receive a free copy of my money saving article." A simple call to action can make all the difference to your marketing campaign and completely change your response rate.

These golden rules of a winning mortgage marketing strategy might not be complex, but they are guaranteed to make the difference between success and failure in your marketing campaigns. Use these secrets to success with your mortgage marketing ideas and you will turn your campaigns into money makers.

Jeffrey Nelson helps loan officers increase loan originations by getting referrals from real estate agents.

Click here to get a free Video Book. It shows Jeffrey's exclusive marketing solution for getting clients from real estate agents in as little as 30 days.

Visit us at http://www.AgentMagnet.com

Getting Back Links Without Spending A Fortune

When you've built your web site and you want to promote it, back links, meaning one-way links to your site from other sites, are an effective tool. If you are running on a tight budget (like zero), you need ways to get these links without being obliged to spend a fortune.

Getting listed in the search engines is a first priority. When people want information or solutions, they turn to the search engines for help. They look for information by typing in a particular word or phrase ("keyword"). If the search engine has already identified your site as having relevant content for this keyword, then your site will show up in the listings and people will be able to click on the link to go to your site.

So far, so good. How do you get the search engine to notice your site? One possibility, but not the best, is to directly submit your site using the page on the search engine site itself. It's not the best because it can take a long time and also search engines are more geared to including sites where someone else on the Net had already given their approval. That approval comes in the form of a link from that person's site. So really, that it what you need to work on, rather than submitting directly and hoping for the best.

OK, how do you get someone else to approve your site, so that the search engines take notice? First of all, find sites that the search engines already like. Stay with me on this! You'll see that it's really quite simple. There's a hint of the chicken and the egg here, but in any case, it turns out that search engines have already listed enormous numbers of sites that they consider "valid".

Directories on the Net are a case in point. Many of them have good rankings in the search engines and will accept a submission from your site if they consider it to be good content for inclusion. Check to see if a condition of inclusion is to have a link on your site pointing back to them. If this is the case, you lose the value of the link that is pointing to your site. This is because search engines decided recently that this kind of "reciprocal" linking really did not indicate the relative values of the sites concerned, so they chose to ignore this kind of link.

Building on this, you can also submit other content apart from your website and its separate pages. Article marketing is built on this concept. You write short articles (500 words) using a keyword in each article that corresponds to the theme of your site. If your site is about horses for example, you could write a series of articles on themes like horse health, horse racing, pony trekking and so on.

You then submit your articles to article sites on the Net. These article sites are in effect directories just dealing with articles of this type but for all the different subjects that you can imagine. When you submit, make sure that you include a link back to your site, for each article. Upon acceptance of your article in the article site, two positive effects should occur. People reading articles directly on the site will be incited to visit your site. Editors of newsletters and ezines who may republish your article (with its link) and search engines that pick up your article (with its link) then multiply the exposure that you can get.

Forums and blogs are yet other ways of increasing the exposure of your link. The common theme running through all of this, whether it's your initial web pages or the articles that you write or the comments that you leave on blogs and forums, is the quality of your content. It's not advertising. If you want to advertise there are other solutions but you have to pay. For the solutions that we are discussing here, you have to contribute good information first, gain people's interest and trust and then suggest that they come to your site to get further info. Remember this and you will build the relationship that will get people to click on your link and come to your site.

Come See Why HUNDREDS of People Like You Are Making Real Cash Doing What They Love at http://www.Guruspots.com

Article Marketing - The 5 Keys To Recession-Proofing Your Business With Article Marketing

Article marketing is a great way to recession-proof your business in these, and in any, economic times.

Here are the top 5 reasons and ways to recession proof your business with article marketing.

1. People want and need information - Especially in uncertain times, people want and need information. You get to be the person that supplies that information in your area of expertise. Articles are a wonderful slice of your expertise.

2. Article Marketing is free - You get to reach thousands of people with your information and invite them to your web site and you get to do it for free. Your only cost is time and effort. Tell me what other resource allows you to do this.

3. Extends your reach - What does it mean to extend your reach? Extending your reach means being able to reach more and more people and prospects through more and more avenues. Many of these people will be those you could not and would not reach in any other way.

4. Easily repurposed - You can quickly, easily, and with a minimal amount of effort repurpose your articles into other forms of information and products that you deliver to your list. One article can turn into many products.

5. Brands you as the expert - What is the advantage of being branded as an expert? When you are branded as the expert you become the go to person. As the go to person, people will come to you with their struggles, looking for solutions that they will pay you for, in any economy.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Article Marketing Why Is It So Effective for Backlink Proliferation?

Article marketing has so many great ways of creating traffic, but they all hearken back to the idea of the backlink. When you write your article, in the resource box at the end, or even within the article itself, when the article directory permits it, you can include a backlink to your web site.

Since the article directories have to keep your resource box intact, this results in a link back to your website from every site that uses your article. Since your article must be relevant to the theme of these websites, the back links are all from relevant web pages, and these are valuable in improving Googles perception of the importance of your website to the keywords concerned. These back links can result in a vastly improved placement in search engine listings.

This is where all these links that were referred to in the second paragraph come from. So article marketing gives you a twofold benefit: direct visitors from the links to your site in your authors resource box, and indirect traffic from your improved listing in the search engines.

Another thing that is extremely important is the continuity of thought between the article and the web page to which you are linking. The web page should continue the theme of the article, and wherever possible capture an email address by means of an opt-in form. If you allow your visitor to leave your site without leaving an email address they will be lost forever.

Little wonder, then, that article marketing is one of the most popular techniques currently being used in internet marketing for website promotion. Start working on your own article marketing strategy now because nothing ever stands still in the world of search engines.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Search Engine Optimization Process

Search engine optimization is the best online promotion process. If you have a web site you need to promote your website to appear in top pages of the search engines with your targeted keywords.

1. You can get listed in top results of the search engines by publishing quality content and quality products in your web site.

2. Always search engines updates their algorithms to get the best results for the users. This directly shows that search engine always try to eliminate the unnecessary issues

3. Best way of promoting and writing content on your web site is before publishing or promoting your web site you need to remind these questions in your mind "why/How your best in your industry?" "why visitors should take service with you??" and "how can you give best service out of the existing service providers??"

4. Try to provide maximum useful information on your web site which is essential to know more about your services and differentiate between your services and other comparators service

5. Always give the information about your services by defining properly

6. Always stress on quality of your products or services

Above mentioned issues are very useful is promoting your web site. If your web site has quality stuff there is much more chance of get listed in Search engines. Always try to publish the good content and never write the content by maintaining keyword density. If you copy the content from other source then don't forget publish the source. Try to adopt and implement genuine methods in your website promotion

This is Subhash Chandra Bose is SEO from last 4 years presently working for the Nimble Technologies

For any assistance in Outsourcing and all web related problems contact subhash@nimble-tech.com

Newbie Internet Marketer - 4 Steps To Staying On Track And Keeping Focus

Here is a simple set of steps that you should make sure you follow when you are starting out. Remember, you can easily get side tracked surfing the net, or even thinking that you need to buy that one more resource that will answer all your questions.

This will help you stay focused and continue to take action.

1. Research. Limit yourself to 2 hours. In that 2 hours, you will find your topic to market. Hit forums and chat rooms to see what people are talking about. Check out news groups. Once you find your market, find an affiliate item that you are going to promote. When you are a newbie internet marketer, it is easy to think you don't have enough information. Get comfortable with moving forward with what you have...as time goes by, you'll get faster and better at what you're doing.
2. Analysis. Limit to 2 hours. You found your product and market. Start looking at other ads and articles to see how people are marketing. Check out the reviews and really get to know your product. You need to be the expert or no one is going to buy it. Once you have a great understanding of the product, start to create your campaign. Write your articles ( at least 2), build your landing page, and create your Pay Per Click ads.
3. Implementation. Limit to 1 hour. You should have all this created from the analysis phase. This is where you submit your articles, set up your ads, and get all your materials live. Make sure you are checking to see that all your links work.
4. Test and tweak. Ongoing. Once you launch your campaign, sit back and watch to see your results. If after a few weeks, you are not getting the results, it is time to tweak. A few questions to think about...Am I targeting the right product to the right people? Is this product any good? Is my ad copy weak? Am I reaching my audience too early in their buy cycle? Newbie internet marketer, don't forget that you want your mindset to be based on the customer needs, not your need for money!

Don't be one of the newbie internet marketers that gets stuck spending hours and hours spinning their wheels and getting nothing done. Create a plan and stick to it. Remember, the winners plan, make goals and then hold themselves accountable. Research, Analyze, Implement, and Test and Tweak.

Want to learn where I learned how to say good bye to "the Man?" CLICK HERE, and for current tips and updates visit my blog.

A Practical Approach To Creating And Growing An Online Business

There is an incredible amount of hype about how to make money online. It can be very distracting and you can easily fall into the information overload trap and spend too much time and money learning how best to do business online. So how do you beat this trap especially if you are new to online business or web marketing? Woulden't it be good if there was an easy, practical and systematic way to think about how best to do business online?

As a Web Architect I have grappled with this problem many times and I have found that there is one simple way to look at doing business online that really helps me to focus in on what is important for my business. The key is to look at your online business as a set of processes that need to be structured correctly in order for your business to be profitable. This has two immediate benefits:

• first it gives you a way to think about your business, and
• second it acts as blueprint or checklist of what you need to focus in on to be profitable

I use a six process model when setting up an online business. Examples of these processes are Acquire Products and Website Promotion. With this model I can be sure that there is nothing major that I have left out and I can then focus on the processes that add the most value to my business.

Another important aspect of this approach is measurement. As a business owner you need to know how your business is performing so you will put in place ways to measure how each of your processes is performing. For example lets say that you use Google Analytics or Statcounter to measure the number of visitors to your website. If you are not getting the amount of qualified traffic you need to make a profit then you need to focus in on the Website Promotion process. This may mean that you re-evaluate the keywords you are using or that you need to look at alternative ways to promote your business and so on.

I hope that this short article has given you a flavour of how a simple way of thinking about your business can help you to improve it. I have coined the term Web Business Architecture to describe this approach because what you are really doing is architecting your web business for success.

About The Author: Tony Murphy is an experienced Web Architect with over 20 years experience developing processes, software and systems. He has worked on the web since the early days and has designed systems that are used by millions of people on a daily basis. He can be found at http://www.webbusinessarchitecture.com

Profitable Article Marketing - Revealed - 4 Nifty Ways to Amplify Your Article Marketing

If you are looking for ways on how you can amplify our article marketing strategies, I'd say start with the quality of your articles. Give your readers get reading experience by giving them content that they will find useful, well-written, and relevant to their pressing issues. When you are able to consistently do this, you will easily earn the trust of online users and you can quickly convert them to your potential clients.

For more nifty ways on how you can advance in article marketing, read on!

1. Quantity. The number of your articles plays crucial role in the success of your article marketing campaign because it determines the number of inbound links that you can obtain for your website. It is of outmost importance that you strive to multiply the number of your output so you can impart more knowledge to your readers and easily augment your page ranking.

2. No ads. I would understand your urge to promote your products in every avenue possible, but let me just tell you that pitching your offerings on your content will not do you any good. Why? When people open an article, they are expecting to get the information they need, answers to their questions, or solutions to their pressing issues and not blatant advertisements.

3. Make them interesting to read. Insert figures, numbers, statistics, researches, studies, or reputable resources as they add credibility to your content. Write in a conversational tone to put your readers at ease and strive to make them laugh or feel valued by connecting them to your content.

4. Continuously hone your writing skills. Never stop learning and strive to give your readers better articles each time you write through constant practice and by consistently reading articles and ebooks that can teach you how to improve on your craft.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Real Estate Marketing Strategies - Getting Your Clients to Buy Now!

Have you been feeling frustrated at clients who don't seem to be able to make a decision? At the beginning they seem interested in buying, either they've contacted you or you contacted them. Then as they see some homes may begin listening to the news about today's marketplace, they start to get cold feet.

They don't return your phone calls or e-mails, and when you finally reached they say, "I'm not sure this is the best time to buy. I've heard prices may get lower."

At this point you can either get exasperated and give up or you can give them a good reason to buy now, one that they can't refuse.

This is a simple 3 step process:

First, say to them, "Did you know that Donald Trump is buying up as much real estate as he can right now?" Client, "No, really? Why?" You respond with, "Donald Trump is a very smart businessman, wouldn't you say? What he knows that other people don't know is that this is the best time in history to buy. Prices are at an all-time low and so are interest rates. It doesn't get any better than this. So he is getting great deals all over the place." After this, your client will probably say, "Wow I didn't know that." You respond with, "If you're excited about this, then let's get you a deal."

Notice the invitational quality of your last statement. Who can resist a deal? Isn't this an irresistible statement? You are offering to partner up with them to help them make money.

Watch how quickly your previously "indecisive" clients, start taking action. You've done your job to tell them the facts. You've backed that up with an offer to help them make money in the same way that Donald Trump is making money. There may be objections that come up.

Here is the KEY: if you are convinced that this is the best time to buy, then they will be too. People can sense the depth of your conviction, so convince yourself first and then you will be attracting your ideal clients.

About the author: for more information on powerful marketing tips and tools, please visit Dr. Maya's website: http://www.90daystomoreclients.com while you are there, get your Free Audio mentoring session and Free Report, "7 simple strategies to more clients in 90 days" or call Dr. Maya at 707 799-5412.

How To Maintain Your Search Engine Rankings Always On Top

If you start a new site from scratch and optimize it starting from onpage optimization up till offpage optimization it will take at least two months to see results.

Obviously there are some exceptions and the reasons are very difficult to identify sometimes. However such factors like the number of competition for your keywords and the type and quantity of links you get all effect how fast you get rankings.

Keep in mind that if you do get a ton of links fast and you get high rankings you need to keep getting a ton of links fast or you loose rankings. That is not realistic, so there is no fast way to get rankings. Getting links which are the core of optimization slowly and steadily will allow your site to rank and keep it rankings if you keep getting links slowly and steadily even after your site is ranked on top.

If you stop getting links, your rankings won't remain always on top. However does not mean you have to keep doing all the work. You may outsource and another advantage is that with your site ranked on top many webmasters will automatically contact you for a link exchange. Apart from that fact, you just have to get some links regularly to maintain your position. You need more links to get rankings than to maintain your site at top.

Older sites are more appreciated by search engines, so as your site gets old you have an advantage as well. The initial steps to get rankings can be classified as a bit tough but the rest becomes much easier.

This is what you need to do once you start getting high rankings:

1) Check that your link partners are still linking back to your website.

2) Add new articles once in a while, although the more you add the better as long as they are articles you create not copied.

3) Add nofollow tags on certain links like terms of conditions, earning disclaimers and privacy policies. There is no need for these pages to rank high in search engines. By putting nofollow tag, search engine spiders ignore them and they do not give them pr, instead they give the pr to your other important pages. If you have a high pagerank website do that and you may see an increase in pr to your other pages.

4) Monitor your search engine rankings for your keywords. If a particular keyword looses ranks work on that keyword. It means get backlinks so it regains position. Use the keyword in the anchor text of each backlink but always change it a bit now and then. Changing a bit means add a word or two different with the keyword. For example if the keyword is blue cars use variations like:

blue cars available
tons of blue cars
blue cars for sale
very fast blue cards

You got the point.

This shows that you can achieve high rankings and it also shows one other important thing to take note of. Choose low competing keywords at first. If you have a new site it is very hard to compete for high competing keywords. Once you gain rankings and pagerank start working on other keywords.

Search engine optimization provides you with monthly free targeted traffic. After initial few months you start getting traffic and then lots of it. People using Google are more likely to buy than those using other search engines so monitor your rankings on Google and aim for the top rankings.

Google is the number one search engine, buyers prefer it simple because it gives the most accurate results.

Karl Sultana shows you how to get free updated content for your website on his blog.

Amazing Article Marketing - Revealed - 4 Phenomenal Ways to Explode Your Article Marketing

What they say is true: the success of your article marketing campaign relies on the content of your articles. If you are able to provide your readers with information that they will find useful, entertaining, and worth reading, you will not only be able to establish your credibility online but most importantly, you will generate more inbound links as you can be assured that your articles will be picked up and widely republished.

1. Consider your target market. Get to know the people to whom you are writing for before you write your articles. Identify their age, economic status, online behavior, level of comprehension, their needs, demands, and pressing issues. Knowing these can help you customize your content so they will be focused and targeted to the needs of your potential clients.

2. Make your articles scannable. People can easily get thrown when presented with lengthy article that doesn't contain page breaks. They prefer articles that contain subheadings, bullet points, or numbered lists as they are easy on the eyes and easier to skim through.

3. Write more. Never be contented with the number of your articles online. Strive to write more to give your website more traffic and more inbound links. If you are running out of topic ideas, I suggest you visit related forums or article submission sites. You can also subscribe to the RSS feeds of bloggers or webmasters who are writing for your target niche.

4. Pack your articles with valuable information. The fastest way to lose your potential clients is to present them with articles that are filled with fillers and nonsense data. To keep you readers interested, make sure that your content offers the kind of information they need. Something that they will consider truly useful and valuable.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

How To Make Money Online Fast And Easy Selling To "Boring" People

It seems every day I get a call from someone looking for advice on how to make money on the Internet.

They have goals, great goals, but they are lost. They can't figure out what to sell.

They ask things like, "what can I sell? What's a good thing to sell? What's hot?"

And every single time I tell them the same thing:

You're doing it backwards. Instead of messing around trying to find a product to sell, you need to first find a market to sell to. Once you've done that, getting the product is easy. Once you know what a market already wants, then it is a simple matter of getting it to them.

Only problem is, once they do those steps, they many times fall where they want to sell to markets that are already saturated. Like the weight loss market, or the Internet marketing market (seems everyone has an ebook on how to make money online).

But I always suggest doing the opposite.

I always urge people to find a...well..."unsexy" market. A boring marketing. A market that is huge and flush with cash, but isn't all that exciting.

For example, the parenting market. Thats a pretty good market. I mean everyone has a hard time with their kids. Another one that is huge, and even desperate for answers, is the growing number of people looking for care for their aging parents.

When someone gets a debilitating disease and can't fend for themselves, they will do anything or pay anything just to get some help and keep their dignity.

Those are just a couple examples.

Theres so many different markets. Theres just millions of them.

Youve got to come up with one thats hungry with a real need and where theres money to spend.

Just remember, the market you sell to doesn't have to be sexy and it doesn't have to be exciting. It just has to be big, passionate and filled with people who aren't afraid to spend money.

And if you go for the "boring" ones, you will find less competition and an environment where it is easier to make money.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm

Article Marketing - Your First Steps in Article Marketing

Would you like a free strategy for driving traffic to your web site? Would you like a free strategy for creating more prospects? Would you like a free strategy for building your list? Would you like to know a free strategy for creating more customers?

Would you like all these things even if you knew that these strategies slam dunk work?

Then article marketing is for you.

Now, here are your first steps in article marketing.

Step 1 - Write a great quality article. Offer good information that your reader can use right away. Help them to know, like and trust you.

Step 2 - Write a great resource box that invites the reader to take an action. Ask them and guide them to click on the links back to your web site or blog.

Step 3 - Have the reader go to a page in your web site where they opt-in with their email address to get something of value that you are offering for free.

Step 4 - Take really good care of the people on your list. Stay in touch with them. Ask them what they want to learn and then deliver it.

Step 5 - Offer the people on your list your quality products and services.

Step 6 - Rinse and repeat. In other words, do this over and over again.

This simple six step process will drive more traffic to your web site, create more prospects, build your list and create more customers.

So please tell me why you would not want to jump right away into article marketing.

With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you get started in Article Marketing. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy and GreatArticleMarketing.com

Internet Marketing Plan - A Step By Step Guide To Creating Your Highly Profitable Business! Part II

We learned that you need to brainstorm to find a profitable market if you want to make a lot of money with Internet marketing. This is a crucial step, so don't try to escape. I've made this mistake when I first started and I can tell you that I lost a lot of money as a result.

Then, we learned that you need to know exactly what your market want, and finally, you need to find competitors already spending money to advertise in this market.

Now, let's go more in depth and see where you can find them. We are going to analyze the competition.

4. Analyze your competition

It's very easy to find out what your competitors are doing in your market. There are plenty of tools that allow you to find out, but for the purpose of this article, we will use Google.

You can use any other search engine like Yahoo or msn by the way.

You need to look at the paid search results, on the right side of the screen. Basically, you are going to find out how they are making money, and adjust your strategy on what they are already doing.

You need to find your unique selling proposition. To make a lot of money, you need to be different than others. Don't try to be another "me too" in this market.

5. Create a landing page

Now that you found that your product is popular and that people are already making money in the niche, it's your turn. You need to collect a list of subscribers.

Where is the product?

In fact, you don't have a product yet. You are going to create it soon.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Article Marketing - How To Write A Good Article

Article marketing is not about writing excellent articles. It's about writing good articles. Articles that will intrigue your reader and give them valuable information. This is the art of article marketing. You need to learn that your articles don't have to be works of art in order to become successful.

If you want to write a good article, just stop thinking. Write. Just write. Don't stop and think. Just write. The more that you write, the better you'll become. That's all there is to writing a good article. Don't listen to all the hype telling you how to write your article step by step. This is a waste of time! Just start writing. Your not going to get any better reading a bunch of ebooks telling you how to create the perfect article. This is rubbish! Articles are not suppose to be perfect!

Your article should be made with you own technique. When people read your article, they're not reading about what they're looking for, they're reading about you. If they like you, they'll keep reading and they'll trust you. If they see that your just a machine spitting out information, they won't come to you. They have to know that your human and that you have a personality. This personality shows in your writing. When you write, your hands write what's in your soul and you write your passion into your articles. This is how the real article marketers make their money. They create an article that is unique and their own work of art. This makes the article good.

So if you want to make a good article, just start writing. Start writing and soon you'll catch onto your writing technique. This technique will bring you to success.

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Productive Article Marketing - Discover 3 Huge Secrets to Energize Your Article Marketing

Is your click through rate not impressive at all? Are you struggling to increase your conversation rate but can't seem to drive quality traffic to your website? Then, you need to energize your article marketing campaign. Here are the 3 huge secrets to help you do just that:

1. Improve your titles. If your articles are not being clicked on, there is a huge possibility that your titles are not that impressive because they are unable to stir attention from online users. To help you out, here are the elements of a great title: It must be keyword-rich, direct to the point, intriguing, and most importantly, it must communicate the benefits that it can offer to online users because people would like to know upfront what's in it for them.

2. Improve your content. If your click through rate is impressive but can't seem to convert readers to potential clients, I would say improve your content. They don't click on your resource box because they probably don't think that you are an expert on your field and have valuable information to share. Make your articles highly informative and targeted to the needs and demands of your online users. Make sure that your articles are well-written and your ideas must flow well so your readers can easily understand the points you are trying to get across.

3. Improve your resource box. To increase your conversation rate, make sure that your resource box is compelling, powerful, and extremely enticing. Make use of persuasive words that can easily move your readers to check on your website. Don't forget to include your name, your areas of interest, the problems you solve, and the link to your website. I also suggest using anchor texts instead of absolute URLs because they are far more effective.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing For Money

Article marketing is considered a traffic generation technique, and yet I still think that its primary purpose should be to make you money, not to generate traffic. You see, generating traffic is simply one of the vehicles by which article marketing makes you money.

So how does article marketing specifically make you money?

There are several ways that article marketing can make you money.

There are two specific ways that I think article marketing should be used to make you money online.

1) Article marketing to list build. I think article marketing is one of the best ways to generate quality traffic for your list building campaign. I believe that articles create some of the very highest levels of qualification, and that is what you need for your list campaign.

2) Article marketing to drive traffic to your ppc pages. I think that article marketing is a great tool for driving traffic to your ppc pages because the traffic is highly qualified and wants to learn more now. This is extremely important. They are hungry when they get there, and when the only way to really satisfy that hunger is to click a ppc ad, they often will.

I think that anytime you need highly targeted and qualified traffic is a great excuse to use article marketing. Sure, it is hard work. You have to write the articles, then you have to submit the articles. But the bottom line is that it works. It works for me, it works for about 100 other people in the world (my private estimate), and it will work for you. The only question are you willing to write for 2 hours per day?

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

Do You Wear A White Hat Or Black Hat?

When someone mentions the phrase "Organic SEO", they mean the optimization of a website to appear in the non-paid, search algorithm driven results in search engines. However, it is useful to understand that there are two "clans" for organic SEO experts, and these two clans use very different strategies in getting results.

The first clan is called white hat SEO, the other one is called the black hat!

Here are the differences between the strategies used by the two clans.

Quality Content versus Exploiting Algorithm Loopholes

White hat SEO experts build quality content. As the adage goes "Content is King" on the Internet. Quality content is the best bait for targeted incoming links - people who find your article informative and interesting will recommend you by putting a link on their site.

The Black hats SEO clan, instead, constantly looks for technical loopholes in the search engine algorithms to "game" the search engines, such as cloaking sites, nasty redirects, keyword stuffing and many others. When the search engines algorithms are reviewed, these site are very often kicked out of the index, but these black hat SEO experts simply get though this by searching for another loophole.

Attracting Links versus Participation in Linking Schemes

As we all know the number of incoming links to a particular website is one of the key factors that determine the success of the website. When you have more incoming links, it would mean to the search engine that you "have been recommended" by more people, so naturally you should appear higher in the search listings.

However, again the two clans use different strategies to get their incoming links. The white hat SEO experts often looks at a website and ask themselves "How do I get people to link to want to link to this site willingly?" The eventual result can be the using the best link bait as mentioned above - using quality content, or more applying a more creative strategy by providing a viral service that people would want to recommend to friends.

The black hats, on the other hand, simply thinks of "How do I get links to the site?" They pay no consideration to whether the links provide value to the visitors and readers. The eventual strategy that emerges usually turns out to be schemes like link farms and reciprocal link schemes.

Learning about the search algorithms to follow them versus learning about the algorithms to exploit them

Both clans of SEO expert do a massive amount of research, except that they do their research for different purposes. Search engine algorithms change frequently, and research is done to learn about the changes in algorithms - which strategies work, and which doesn't.

The white hat SEO clan uses this way of thinking - "How can I use the algorithm to help me rank well?" The black hat SEO clan thinks using - "How do I bypass this meddlesome algorithm and rank well?"

Again, because the search engine algorithms change very frequently, the black hat clan will find their rankings to drop once the algorithms change to cover the loophole. White hat SEO techniques will often stay high in rankings.

So, are you wearing white hat or a black hat? Will your rankings continue to stay where they were if you stopped optimizing it daily, or will it drop drastically?

Tan Kian Ann is an advocate and mentor for creating sustainable home based eMarketing businesses. To claim your free eCourse worth $147 on how to get create a sustainable eMarketing business, and live the "money rolling in while you sleep" lifestyle, check out Kian Ann's eMarketing Lifestyle project

Easy Marketing Strategies When You're Starting A Business

Starting a business can be a very rewarding venture, but you need to take the right steps to market and promote your business to ensure success for the long run. Your online or home based business will only survive the competition with a cohesive marketing strategy that you can implement effectively month after month.

Without the right plan, you can end up wasting money and losing out on some great opportunities to attract customers and make a profit. The beginning and launch stages of your online business are often the most critical to your growth, and you need an effective marketing strategy to make it through the startup challenges. Here are some easy marketing strategies to get your business going with a strong start:

Starting a Business with an Attractive Website

Building an attractive website is important because it will introduce your customers to your products and services. Making sure the website is easy to navigate and browse is essential; you'll need to develop quality content and use relevant images to encourage your visitors to stay and explore. Remember that the longer your visitors stay on the site, the higher the chances that they'll be interested in buying something.

Starting a Business with a Free Newsletter

Offering free information in the form of a newsletter, eBooks, or even a set of articles is a great way to attract and retain customers. People are always searching for unique and interesting content, and you can start building a subscriber list that will be invaluable as your home business grows. An online business is the perfect opportunity to create an active subscriber list, and you can use this e-mail newsletter to present and sell your own or affiliate products later on.

Starting a Business with Online Networking

Online networking has taken on a variety of forms with the growth of the internet, and you can develop a strong online presence with a variety of tools available. Take the time to share and distribute articles and content on your site so visitors can learn about your company and brand with ease. Online networking is important for generating traffic and finding out what your customers are interested in. You can start to build a community around your website or industry by launching a blog as well. This can attract traffic to your main site and encourage visitors to 'stay in touch' with your site for the long-term.

Starting a Business with Search Engine Optimization Tactics

Search engine optimization has become more important than ever, especially with the growth in sites that are so similar in scope and content. Earning the top rankings of the search engines will help you capture visitors as soon as they enter keywords in a search engine's search box; this works as completely free advertising for you, and will help you increase the chances of a sale when visitors can find you immediately.

Getting onto the first page of the major search engines is an important asset when you're starting a business online or offline, and can help you generate traffic with very little effort. The best way to do this is to optimize your site with relevant content, appropriate formatting, and make sure the design and overall presentation is search engine friendly.

Marketing is an important element of starting a business, and you can enjoy long-term success with the right approach. Take advantage of the different types of marketing strategies for the easiest way to get your business to the forefront of your industry.

Clinton Douglas IV, teaches people about Online Business Ideas. Get his FREE Special Report - "How To Make More Money In Only 30 Days Starting From Scratch" By Sending a Blank Email ==> Online Business Ideas

Different Strategies in Direct Mail Marketing

Direct mail is an advertising strategy that is very effective and easy to keep track of the success of the marketing campaign. Direct mailing campaigns are much more personal and more targeted as compared to a radio or television advertisement which covers a much more broad area but it is not a focused area. In other words, you might be advertising to a million people but penetrating only 1%. Direct mail postcards have the advantage when it comes to price as they are a lot less expensive but the amount of information that you can put on a postcard is limited so you have to be very selective in your wording and make each word count.

Many direct mail advertisements can be very effective if you follow the rules that have been proven to work such as keeping your message simple yet strong. One way to put a time restraint on your direct mailing is to offer the customer something but make sure that the offer includes an expiration date which forces them to make a move within a specific time frame. Free offers have a tendency to entice customers and make sure that the free offer is clearly visible. If you decide not to use a postcard and instead have chosen a direct mailing in the form of a letter enclosed in an envelope then the free offer should be stated on the outside of the envelope and clearly visible. In the letter itself you need to be sure that you take full advantage of the heading and the first line or two because odds are that is as far as they will read.

Try to use direct mailings in smaller sequences rather than one huge campaign. This way they are easier to keep track of and see your ROI. One thing is certain and that is regardless of which type of direct mailing you opt for you had better make sure that it is attractive and quite an eye catcher. Remember that direct mailing is not going to seal any deals but rather just a step in the right direction towards building the customer relationship, which is where the profit lies. So of course this type of advertising campaign is going to require stringent follow-up. It is very important to make sure before you start mailing anything that you are working from a good list that is updated and current. You can further reduce the costs of direct mailing strategies by merging in on incorporating your direct mail with three of four other businesses. It cuts costs but also reduces your visibility so keep that in mind before you attempt that strategy.

Other forms of direct mail marketing include catalogs, self mailers, poly bag packages, snap mailers, dimensional mailers, and intelligent mailers. These are all options that should be considered when you are planning your direct mail strategies in order to make it successful and prosperous. Weigh out the advantages against the very few disadvantages. The advantages include targeting, personalization, optimization, analysis, and accumulation. Disadvantages include cost, waste, and alienation.

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SEO For New Internet Home Business Opportunity

To get a picture, you can think the search engine as a human being. If a man you have never met, comes to you and say that he is your friend and ask you to listen, would you listen? Maybe not, because it sounds so strange.

It is the same with the search engines, if they do not know anything about you and your connections, they will not listen to you.

So there is a certain courting process, which a new internet home business opportunity site has to go through to get the acceptance from the search engines. When they learn to know your site, they will come to trust you and like you.

1. Build A Substantial Site.

The content is king, so before you even start planning the site design, do the content planning first. The first step is to prepare a list of keywords that are related and important for your internet home business opportunity.

When you have the keyword list, you can organize the content around these words so that they sit naturally in the copy.

This information architecture, how to make the information findable, manageable and useful, is the key process, because the site must have substance, a useful and SEO friendly content. The search engines try to think like their users, they prefer sites, which offer a good, original and fresh content on a regular basis.

2. Select Free Or Low Budget Web Site.

You can build a search engine friendly web site even with free or with a very low budget. For instance blogs, which are extremely search engine friendly, are free to set up. WordPress requires no modification to make it work for your needs, lots of custom templates are available. The side benefit of the blog is, that if you build a website on blogging platform, the blog functionality is built in.

As a tool for new internet home business opportunity sites, the blogging is an effective way to build depth and substance quickly. In the beginning, a proper promotion can drive targeted traffic to the site ( or blog ). If the content is useful, original and fresh, the site visitors will link to the site, so the new site will get backlinks, which means better ranking and direct traffic.

3. Basics On-Page Optimization: Title, Description And Meta Tags.

Title tags, description tags and meta keyword tags must be unique for every single page. A good rule is that maximum length of the title tag is 68 characters ( including spaces ), the job of meta description tag is to persuade the reader to click the link and the meta keywords are related to the content of that page. It is important to put the main keyword in the title, description, teaser and all over the body.

4.Get A Good Start, Buy Domain With Backlinks.

The search engines prefer old domain name vs. the new one, so one strategy to start your new internet home business opportunity site, is to buy an old domain with a history and lots of backlinks.

Now you can enjoy the immediate traffic by using 301 redirect the old domain to your new domain.

When you have built your new website, it is the time to get it listed in relevant directories and/or creating other methods to get enough backlinks.

What I have covered in this article is to help you to succeed with your new internet home business opportunity site, but it is just the start. You can see the successful SEO as an ongoing process, which takes months or years but, believe me, it is worth that.

Juhani Tontti, B.Sc., Marketing. A New Web Site Needs A Powerful Start! I Invite You To Make A Short Visit To My Site To Find More Useful Information About SEO For Your Own Internet Home Business Opportunity Site.

Do Follow Link List And Search Engine Optimization

The day of buying and selling links is well over. As google, yahoo and msn have become very accurate in spotting and ranking sites badly who do this. So no webmasters are engaging in the practice. But another very important reason is the existence of do follow blog lists. Meaning if you leave a detailed response on a blog and they install do follow, it will count the same as any back link and help you rank well in search engines.

As you can imagine webmasters are trying to get there hands on these new do follow blog link lists like there is no tomorrow. But the good thing is blog lists like Courtney Tuttle's and Nic Cursor's have about 1000 do follow blogs listed on it. Which makes it great and easy to use. And one thing is for sure if you complete the thousand on a specific keyword, its highly likely you will be on the front page for it even across the major search engines in a highly competitive and popular keyword.

But you have to be professional in the way you conduct your self. Do not go leaving spammy comments, because the blog owner is not going to approve it and a lot of bloggers will be annoyed with you. Simply read a post by the blogger, the entire post and leave a detailed and lengthy comment, which will most likely be approved. The bloggers are allowing people to do this so we should respect it and contribute to the blog with solid responses.

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Marketing Moves On The Internet

Companies are having to think out new marketing strategies in the modern era of the Internet. The way data is collected and analysed is also changing.

There are two general categories of market research information, as discussed here.

Primary data

This is data collected by the firm itself. Its purpose is to investigate a particular issue or solve a specific problem. The way the data is gathered might be by survey, or by observation, or even by an experiment.

With the Internet this information can be collected in new ways. Surveys can now be carried out online, and there are companies who help to create surveys and link them to hosting websites.

Primary data collected in this way can be either quantitative or qualitative.

Quantitative data comes from structured questions which the respondent replies to by giving a reply, for example, from 1 to 5. With these type of responses the data can be used to come up with percentages, averages and similar statistics. Survey creation websites enable users to create their own online surveys - a service that generates and tabulates quantitative data. The data can be viewed via the service provider's website to give instant, real-time analysis of the responses. This makes it a great tool with fast, useable data. Remember high street, mailed or telephone surveys? They just can't compete in terms of speed of response!

Qualitative data differs in that it tends towards longer answers and discussions. These come from open-ended questions which may, for example, be asked in focus groups. Companies use data within discussion groups to formulate their qualitative survey data. Focus groups can be exactly that - groups that focus and concentrate one aspect of the company's services or products.

Secondary data

This is data which has been collected by other organisations. Simple examples of secondary data are information that can be found in a library, or data accessible on databases on the Internet. There are a wide variety of types of secondary data which firms can use to analyse their customers and their competitors.

One example of secondary data is demographic data. Basically, demographics are the characteristics of a pre-defined population. Examples of these characteristics include sex, age, income, occupation, education and household size. These demographic dimensions of the general population are analysed by marketing specialists to group potential customers that are most likely to benefit from their product-line. This kind of data and analysis enables companies to better target their own markets and not waste marketing effort and material on people who would never be interested in their products or services.

Periodical articles are another great source of data, giving information on products, marketing, and different industries. Periodicals can be any magazines, journals or newspapers. Studying these can give you clues as to things like how your particular industry been making the news. You can discover which brand names are succeeding and you might be able to work out why. You might also be able to see what new marketing tactics have been put into use by your competitors. It is worth studying periodicals for your industry to see what the outlook is like for the future. All this is very useful data for marketing.

The traditional marketing mix is product, place, promotion, price. The Internet is certainly changing place, if not the others.

On the Internet there are a great deal of worthwhile marketing-related sites that will help you with your marketing push. There are a number of companies who can help you with the kind of data you need - both primary and secondary data and a mix of the two. This helps you to target your marketing effort and thereby save money.

As with periodicals, study websites giving news about your industry. What clues are there as to what other companies are doing? Look at the websites of your customers. What is the look and feel of the successful brands? What marketing tactics can you see that they are using? Which ones appear to work?

There are a lot of marketing opportunities on the new world of the Internet. Here are a few examples:

* Partnerships
* Affiliate marketing
* Website links
* Forums
* Networking websites

The last one is particularly interesting. The boom of social networking websites such as MySpace and Facebook is causing companies to have serious strategic re-thinks. Where they might previously have banned their employees from going on such sites, many now encourage it so that the company name, brand names, product or service type gets to be well-known. There are also a number of networking sites more aligned to business activity - such as Ecademy and LinkedIn. However, one problem with those is that they are full of people who are selling and not overloaded with people who are buying. Social networking sites may just have more buyers, but targeting is not easy when you're in such a populated Internet world!

Madusha Emeka Writes freelance articles. He owns and manages http://six-bucks.net/reviews/

Email Marketing Strategies - 3 Fast And Easy Email Marketing Strategies

Email marketing is a very powerful tool and when used properly, has the ability to bring in massive profits in a very short period of time.

The following email marketing strategies will help you boost your results and give you the maximum return with your campaigns.

Tip #1 - Keep your email message short and the point.

Don't use long boring copy in your email messages. Stay on target with your readers. Make sure that each email you send contains just enough information to make your readers take action.

Tip #2 - Make sure your content is relevant and contains useful and helpful information. Don't send offer after offer to your list members. Give them free reports and free ebook that will be of great help to them.

Try to make sure you use one or two emails per week for nothing but content. No sales pitches. No selling.

This keeps your list fresh and responsive and will allow you to get consistent results from your email marketing strategies.

Tip #3 - Be sure to personalize every email message you send. Your main goal is to create a sense of trust with your list members or subscribers.

Use their first name in the subject line of your emails and in the introduction of the actual message. Building a bind with your list is important.

People will buy from someone they know and trust and if you follow these email marketing strategies, you will be able to make the most out of all your efforts.

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Marketing Article - Why Write Marketing Articles?

At this point, I am going to assume that you write articles. So why write marketing articles?

I think that one of the reasons is that people are looking for marketing articles they want to learn how to do marketing, especially online marketing, web marketing, article marketing, etc.

When you write marketing articles and post them online to the various article directories, including the one this one was originally posted to, you gain web traffic via the search engines.

You see, people online search the web, and they generally will read the articles that come up in the top ten results of their search results in the search engine they used. And the big article directories, especially the one that this was originally published on, have the page rank to get your article to the top ten results, especially for 2nd and 3 rd tier and long tailed keywords.

So when you write marketing articles, you get world wide readership and that can mean world wide visitors to your web site. An astonishing number of the people that visit my web site, although I am in the US, are in countries all around the world. Literally all around the world. I think I have subscribers in every continent around the world maybe excluding Antarctica so if you are in Antarctica you know what to do!

Anyhow, write marketing articles, submit them to the top 5 article directories (or at least just the one this one was published first to) and watch the traffic roll in. By the way, you have to write more than 2 or 3!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.