Workathome

Saturday, June 21, 2008

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Internet marketing is one of the most powerful methods of marketing and is so varied by nature that the modern business entrepreneurs are left with a huge number of options to choose from. Either adopting a single method or a combination of methods and styles, the modern business people owe gratitude to the Internet business and marketing modes.

However, list building, is one of the most effective and strongest ways to market a product over the Internet. In fact, once you create a list you can then also take it and market offline.

The list building concepts are quite simple and if done correctly will help you create the perfect online business, which is stable and ever growing. It is a concept so smart and so transcendental by nature that the modern day entrepreneurs admire it and accept it as one of the pivotal tools for marketing and running their businesses online.

The list building concepts are usually built around searching for people who have an interest in your chosen niche.

Making a list of people with a strong interest in your product or services online is the basis of building an amazing long term business. For example, if your products or services are related to the flower business, you would obviously target people who have an interest in growing flowers, nursing them, treating them, selling them, reading about them, etc, etc.

The more targeted your niche, the better. For example I would rather build a list of people interested in flowers, than I would build a list of people interested in gardening. You can even go deeper with this and build a list of people interested in the rose flower.

It is extremely important to understand why people would want to join your list. What drives these people to be interested in this particular subject, what are they looking for, is it answers, advice, tips, products.

The number 1 point regarding this, concerns the emails you send to your list, the emails must contain information that interests and excites them. If the emails do not contain valuable information, then your business will suffer, but more importantly, you will have a list of unresponsive subscribers, who will eventually cancel their subscription.

Once you have a list of hungry, flower lovers or even better, rose flower lovers, they will obviously be happy to receive interesting emails regarding their beloved flowers. This leads us to the most important part of list building.

How to build a relationship with your subscribers!

The strength of the relationship between the list owner and their list, is the secret to having a highly responsive list. They must feel like they know, like and trust you, to do this takes a little time, but the rewards are immense.

Be yourself and be honest, only give information that you know is of the highest quality. Once you have a relationship built with your list, you can send an email with a call to action (product offer) and you will get results.

Well, there you go, a quick over view of list building. The secret to building a massive online business.

Linden has helped lots of people take control and build their own hugely successful online and offline businesses. Click Here For the best online resources.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Thinking about list building pages, you probably think: headline, bullet points, opt-in box, am I right? Well, of course. Those things are mandatory, or you won't collect many names. Yet, under the stuff you see on the list building page, there's a psychological perspective to consider. Why do people sign up for other people's lists?

The first thing they see on the list building page is your headline. How well written is it? Does it tell readers: What's in it for me? Or the WIIFM principle. What's in it for them is very, very important. Your headline has to show people some benefit of being on your list. If it's something you want, you're more likely to sign up, right? For instance, if you consider the title of this article, you want more opt-ins or you wouldn't be reading now. Well, it's the same thing with your squeeze page. If you don't give people a good reason to join your list, they won't.

Even then, they may not join if they aren't curious. I mean, their mailboxes are already so crammed with messages, why would they want one more from you? They won't unless you make them crazy to know something that you're going to tell them. So, tease them a little. They want to know the "how." You're reading because you want to know how to get better results with your list building pages and ultimately, more opt-ins. You're wondering how to do it.

Your title should lead them to the discovery that if they sign up for your list, they'll find out how. So, to get them going make your title "punchy." That means it should hit them right in the face and get them to read more. Punchy is like curious, amused, and interested all at the same time. An example might be: "How to Find Happiness in a Simple Bullet." What in the world is that about? Well, it could be about philosophy, or it could be about bullet points, right? Want to know? You read more, right? List titles are always good, too. "6 Ways to..." or "15 Different Things to Consider When It Comes to..." and whatever. There are a gazillion ways to use that one.

Use the same concepts when writing your bullet points, too. You want them to be mini-headlines, not full sentences or worse, paragraphs. Keep them short and easy to read. "How to set up an automated money-making system" or "How to get others to send traffic to your website for FREE." If you're a business owner, you'll surely want to know how you can do these things. They're benefits for obvious reasons--more traffic, more money. They're easy to figure out, but interesting enough to make people want to know "how" even more.

You need a sense of urgency, too. When will they be able to do these things? You'll notice in the title to this article, I used "today." Don't you want more opt-ins right away? I know I do, and I already have a pretty big list. You create urgency in any part of your list building page, but one often overlooked place is the "submit" button in your autoresponder box. Change it to say, "Claim your..." or "Instant Access..." or something other than plain old submit. Otherwise, you may end up in the bookmarks file, where people intend to come back, but never do.

Having a great list building page is important to building a great list. Without compelling copy, people probably won't join, so remember to let readers know about the benefits of being on your list, but not in detail. Make them curious. Give them a sense of urgency, too. Why would they want to sign up immediately? That's what they need to know. If you try these tactics in your copy today, you'll probably see your list building efforts improve immediately. Isn't it worth a shot?

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his first project, List Crusade. Tellman teaches you his system for explosive list building at MyFirstList.com.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

We tend to be fixated to our earlier ideas, so we rather go the familiar routes and are not eager to find new creative keywords for our work at home internet business. That is a pity, because the old thinking brings the old results and the keyword market changes all the time.

The right angle to think your work at home internet business keywords is the consumer angle, to try to think like the prospective does but in the way which supports your business plan. It is not so simple to judge what search terms the searchers type, when they try to find information about your business topic.

One quick example from the world of the work at home internet business: most often we try to sell the benefits of our program to the prospects, like the amount of income etc. But should we in stead present conditions, that exist in the prospects life, that cause them to search the Net.

The natural way to find keywords is guessing, i.e. we try to guess again and again which keywords the searchers are using, and the result is most obviously the same as earlier. But we should use methods, which bring us results about the searchers real behaviour.

Now the key is to find work at home internet business keywords, which describe well your topic and the website nature and are so called low competition keywords. Optimizing your website along these keywords, it is possible to rank high in the search result pages and to grab most of the traffic. You see, being number one or two on these pages gives you more traffic than being number 15 on the high demand page.

Often these kind of work at home internet business keywords are so called long tail keywords or keyphrases, which target the offer better than the high demand search terms. When the page rank depends mostly on the amount of backlinks, they are not needed so many with the long tail search phrases.

The two key issues are the amount of competition and the sharp targeting, i.e. how well the search term focuses to the topic and nature of the landing page. The typing errors can be very useful as keywords, because many internet business marketers do not use them, because of the error.

It is useful to expand the scope of thinking and try to figure out the many reasons, why a prospect wants the work at home internet business, which you offer: income, freedom, self-esteem, social respect, success, image etc. A well working website has the answer to these several needs and handles the topic from many angles. The truth is that the searchers search information using lots of keywords.

The more information you have on your website about the various aspects of your theme, the more you will give to the people and the more keywords you need in order to fulfil the needs of the different searchers. This is important: do the keyword research regularly and use lots of work at home internet business keywords, so you will grab more searchers from the huge flow of the Net searches.

Too many work at home internet business websites do not widen their scope, but use the most obvious keywords again and again and will get the same results. And, this is the worst, they try to climb the search engine results pages, which have too heavy competition. It is a mission impossible.

Effective marketing steps out from the traditional box and does not talk only about the product, but about the prospects life. It is important to understand the benefits of the wideness of the prospects needs: it is not only earnings or some other one term, but a wide sortiment of needs, both rational and emotional, which determine the search term the searcher will use.

After the searcher has landed to your work at home internet business page, he is able to do the choices, i.e. which information he will pick. When you will research this wider need sortiment of the prospects, you will find keywords, which bring lots of good traffic and are longer lasting, i.e. the page rank will stand longer and do not need so many new backlinks all the time.

Now you see that the question is about the behaviour of the prospect, which is much wider topic than just the product you offer. This new angle has a great influence on your results, because the target group will feel that you know their needs in depth and they will respond better to your work at home internet business offers.

Switch to your prospects point of view instead of your own and you will find a totally new world and also understand better the benefits and the reasons, why the searchers search the information about your topic. You have to stop finding keywords, try to find needs in stead, because they will describe better the real reasons for the searches. This you can reach by typing, not keywords, but sentences into the keyword research toolbar. Be creative and a little bit foolish and that will open new paths to your work at home internet business. And remember that the rich, fresh content is the king.

Juhani Tontti. B.Sc., Marketing. Expand The Keywords Research! I Have Studied This Topic A Lot And Invite You To Find Out Useful Information And Examples For Your Own Work At Home Internet Business. Just Click HERE:

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

It is no secret that article marketing is currently the best product and website promotional tool in the internet today. Webmasters simply love it as it continues to bring favorable results not only in terms of augmenting traffic, profits and sales leads, but also in securing better ranking on search engines.

1. Increase the chances of your articles being picked up and republished by other webmasters by making them all content-rich, informative, useful, attention-grabbing, and keyword-rich. This can potentially increase the number of inbound links for your website that can lead to increased traffic and more sales leads.

2. Create compelling titles. Your headlines are your only tools in getting people to take interest on your articles when they are shown on search page results together with other articles written by different authors. If your titles are attention-grabbing and enticing, your articles will stand better chances of being opened and read.

3. Keep your articles short. People online generally prefer articles that run 300-500 words. Why? Because they are easy on the eyes and more interesting to read compare to lengthy articles. Besides, online users usually do not have much time to spare when they are looking for information over the internet.

4. Keep your sales pitches off your content. Avoid making your articles sound like sales letters. Remember, in order to convince your readers to visit your website is to give them information that they will find useful and relevant to their needs. Reserve your sales pitches for your resource box.

5. Pick the best publishing sites. Submitting your articles online can be a tedious and time-consuming task. It would help if you can identify the article submission sites that can give your articles the exposure they need and just ignore those which do not have steady traffic or not indexed by Google.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

If you are ready to use email marketing as your product and website promotional tool, these tips can help you build a huge and responsive subscriber list.

1. Post a sign-up box on every page of your website or blog. This is to make it easier for people to subscribe with you. Make sure that you sign-up box is appealing to increase your subscribers. For instances, instead of saying "sign-up now", you can use "get your 5 valuable tips to article marketing here". Just make your potential subscribers understand that by clicking on the box, they are allowing you to send them newsletters to avoid spam complaints.

2. Create a squeeze page. Keep it short but catchy. Give your visitors a sneak peak of information you can offer in exchange of their email addresses. Make sure that your squeeze page is well-written, compelling, and effectively communicates subscribers' benefits.

3. Ask only for the information you need. In running your email marketing campaigns, you only need 2 things; email address and full names. Don't bother asking your potential clients for additional information like physical address and phone numbers. Why? With the rise of identify theft cases in the internet today, people are very cautious in sharing their personal information.

4. Promote your opt-in forms on your email signature. If you are just like any marketer who sends more than two thousand emails everyday, this technique can boost your sign-ups.

5. Ask your current subscribers to refer you to other people who might be interested on what you offer. You can send them viral marketing tools like interesting email, ebook, video, or audio files and ask your subscribers to send them to their friends and family members. Don't forget to include you opt-in form to increase your sign-ups.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The Old School terminology for this approach is called Stealing your competitors rankings.

Top SEO Companies use this method when developing top-tier marketing strategies for their clients and even their own websites. It is also the most time consuming approach to link building, but it is one of the most powerful methods of producing results.

Define your keyword targets:
Each and every link you build needs to have a keyword target when using this approach. Target a single keyword first. See whos ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks, are more powerful than any link that is built for the sole purpose of link popularity. These are targeted links and have much more power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you want to use on your link on these targeted websites.

Now that we have your keyword target, we need to consider whether the link is really a quality link, or a spam site. Determining this is harder for the layman than the experienced marketer as some sites that show in the backlinks are obvious spammers or websites that are trying to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and always have a ton of ads first. Ignore these links, as they will be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You need to weed out the garbage.

Choose the websites that have some PageRank and appear to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the important links, and you should do whatever you have to do to get a link from it. Consider a reciprocal if all else fails.

Now the hard part, how do you get your link on their page next to your competitor? How can you get the link to you without returning it? Since everyone is so link popularity aware, you need to present a quality proposal to the webmaster to gain a link. You need to be a quality addition for the webmaster to want to add the link. Nowadays, its rare that any site will give a link without returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we get a link without returning one?

Heres a smart approach. For any link that you are targeting, you really need to try and attempt to offer the webmaster a real reason on why he should add the link. Proving that your website is a valuable resource and one-of-a-kind, is a possible way to still get a free link, and a free targeted link is a powerful link. One-way links are important for any site as it is the model of the Authority Domains. These sites have hundreds to thousands of one-way links, and very few if any reciprocal links. So you should try through whatever methods of one-way link building that you want to use, to get these targeted links without reciprocating. But a reciprocal link is better than no link.

Combine this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site will achieve better rankings, better traffic and if your site is truly effectiveit will prosper.

About the Author: Alan Rabinowitz is the CEO of a prominent NYC SEO Company, SEO Image. Visit SEO Image for more information on Search Engine Optimization, Internet Marketing and Link Building.