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Thursday, June 12, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.

Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving the search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites in the SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keep the web cleaner. As soon as spiders become smart enough to recognise spam on the fly, the particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from the real thing.

So who will survive? What is the way to tomorrow in SEO science?

First of all, we should monitor and analyse the latest tendencies, then extrapolate them and make good guesses on how things may look in the future. Finally, we put them to test using logic and common sense.

This will show us the true answers and help us compete when the time comes to offering ground-breaking SEO services that exploit the new qualities of search engines.

And common sense tells us that the core purpose of the search engines will never change. They are supposed to deliver the best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time.

The search engines of the future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed and the freshness of their indices. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other.

Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - at the moment they require an HTML version to subject to search engine optimisation.

But these changes are not the most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysing the "likeliness" of one or another link pattern given the information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with the same anchor text - and, perhaps, shake the basis of the today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.

Also, sites written in different languages but relevant in theme will be translated on the fly and count as relevant - which perfectly fits the worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive.

And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services - low prices - tight budget - financial flexibility - and, perhaps, even small business package in the same row) won't take long to come.

That will bring revolution to the whole SEO copywriting industry. Today the SEO copywriter's skills are determined by his/her ability to include targeted keywords in the SEO copy without breaking its readability; in most cases it is bound to reduce the quality of the text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make the copywriters' work easier in some ways - and harder in others. It could be hard to part with the habits acquired over time and develop totally new approaches and methods.

But the Net will benefit from it.

Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be the end for doorways - completely and irreversibly.

Be prepared to accept new SEO This is the only advice that seems reasonable. My forecast may not be precise, but today's tendencies have already confirmed that this course of events is the likely one.

So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords - but also make sure the overall subject of the site reinforces the point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow.

When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all the automated submitters; do it manually. It is hard and time-consuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you.

And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything.

And never be satisfied. It is only inquiring minds that will win in the end.

More on Topic:

There is a new king on the horizon by Rob Sullivan

Are Keywords Destroying the Flow of Your SEO Copy? by Karon Thackston

Search Engines Can Read Macromedia FLASH SDK by Jim Hedger

About The Author

Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been acting as a web master, a developer, and an SEO specialist ever since.

After practising search engine optimisation for a year I then launched Spider Friendly (http://www.spiderfriendly.co.uk) - the autonomous SEO branch of Magic Web Solutions (UK) offering SEO/SEM services - in co-operation with my colleague Dmitry Antonoff.

irina@spiderfriendly.co.uk

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

If you are spending your hard earned advertising funds on traditional mail or email marketing, or if you constantly working to improve your ranking on search engines with costly and time consuming search engine optimization operations, then you need to discover article marketing. Article marketing is HOT, and there is a reason for that. The reason is simply this: article marketing can generate traffic to your website quickly, effectively, and at little or not cost to you. If this sounds attractive, then read on.

How does article marketing work? It is actually incredibly simple. Many websites have developed that simply provide informative articles on specific or various topics to interested readers. Someone has to write these articles, so why not you? If you have an online business, then select a topic that relates to the products and services you provide. Write a few informative or persuasive articles on that topic, and then distribute them. Most websites that publish such articles will post your article at no cost to you (some may even pay you, although this is rare), and will add a brief biography and a link to your home website at the end. Then, when interested readers finish your article, they are drawn to your website.

Not only is this easy and fast, it also draws only traffic that is truly interested in your products and services, not a bunch of people who are only clicking the link to your site in order to try to receive a free iPod. Frankly, article marketing is one of the most efficient methods of online marketing that exists today. If you are missing article marketing, then you are missing out.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Have you ever in the past been searching the web and entered a site only to realize that you have in actual fact seen the information or products somewhere else? The likelihood of this great, as there are so many entrepreneurs believing that by them selling other people's items, will achieve success. However, in order to have true success with internet marketing, then it is time to start promoting your own information, services or products.

A prime example of websites copying each other is introduction products. Several information products exist that one person has created. That person then proceeds to make money by having hundreds of other individuals promoting their product. But how is promoting someone else's product beneficial to you?

Taking another persons work, that you had absolutely no say in, is a difficult task. The idea was not created by you. You are simply promoting something that someone else has taken the time of develop. While creating your own information product is not a simple thing to do, you will discover that it is in fact much more difficult to promote someone else's product.

The sales of e-books and articles are exactly the same. If success by selling these is what you are looking for, then it is advised to take your time and create your own. Internet marketing has become extremely competitive with literally hundreds of websites and entrepreneurs emerging on a daily basis. In simple terms, you are lowering yourself to the same level as thousands of your competitors by promoting someone else's e-book.

If creating an e-book is something that you can do yourself, then you will have had an idea that no one else has on the internet. The promotion of your personal ideas and tips to receiving success with the internet or whatever niche you choose, can be done proudly. You can completely separate yourself from competition by promoting something that you have created. Despite the obvious reasons for promoting your own products, it remains confusing as to why so few people do it.

All of the top internet marketers have the same thing in common, and that is that each and every one of them has created their own website, along with their own product, e-book, or whatever else they could think of in order to separate themselves from the competition.

There is no secret behind the fact that internet marketing will only make you successful because of you and what you put into it. While ideas can be received from others, or you can research the internet to see what the best did in order to achieve success with their products, it all returns back to what you can personally create. If fresh and enticing ideas can be created by yourself and you can promote them through information products or e-books, then you will certainly achieve success with internet marketing.

Discover Kevin Sinclair's system for making profits regardless of whether anyone joins your network marketing business.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

I like to read articles. I guess I am not the only one I say with a smile, since I guess that is the point of article directories. Sometimes I am very impressed by the depth and quality of an article. When I read one of these, I usually feel inspired to step up my game a little when writing my articles.

The problem with this is that as soon as I try to go a little deeper with one of my articles, they start to get longer and longer. This is bad for two reasons. Longer articles don't get read any more, if anything, they get read less. Second, I am getting less return on my investment of time.

Let me explain, if it takes me 30 to 45 min to write an article, that time is my investment for the number of visitors that I hope to inspire to come to my site. If I spend 1 hour or even more, and I get the same results, then that is not as good of an investment of my time.

You might say, well I like writing more in-depth articles and I don't care if I have to put a little more time into each one. The truth is you should like writing better and more in-depth content. This is how you will share your expertise with the world. The place for that content is on your website.

It is important to remember the role of each step of the process. And the role of the article is an appetizer. Not some cheap filler food, or a nibble, but a good healthy quality appetizer. But afterwards, you want the reader to be so impressed, that they want to go to your site and get the full meal.

So, how do you get the greatest return on your investment when an article does get a little long? Article sets. Turn your article into two or more articles. You can even turn them into parts if you need to add on a little more information. But, if you build multiple articles, you will get more visitors for the effort, and you will be giving your readers the size bites they have shown us they like to read.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html