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Wednesday, September 3, 2008

Internet Marketing Strategy - Ultimate Link Building Secret

Internet marketing is easy or difficult; it depends on how you look at it and how you deal with it. It can be easy if you know what you're doing. It can be hard if you fumble around looking for the perfect internet marketing strategy and spending (i.e. wasting) a lot of money in the process. In any case, you will learn that internet marketing is a crucial step towards the survival and success of your online company.

This internet marketing guide will tell you about a very effective internet marketing strategy through which you can increase your search engine ranking and your web site traffic.

Link Building: Your Internet Marketing Secret Weapon

Alas, there's no drum roll, but if there's an internet marketing strategy that deserves such an introduction, then link building is IT. Learn link building and you will learn the search engine marketing secret that search engine optimization professionals know and use to promote their clients' web site.

"Now, wait a minute," you're probably saying. "There's more to search engine marketing than link building." Indeed, there is more than link building to search engine optimization and search engine marketing. There is keyword optimization, for instance. However, you cannot deny the fact that links that point towards your web site matter a lot in search engine ranking.

Furthermore, you can only optimize your site up to a certain extent - more than that and your site can be tagged as a keyword spammer rather than a legitimate business online. In direct contrast, you can never have too much of quality backlinks. The more backlinks you have, the more your site's ranking will rise. And the more your site's ranking with the search engines rise, the more traffic your web site will get.

Link building also helps you promote your web site in a more direct way. Through backlinks, your target customers will be able to find you online. All they have to do is to click on the link that they found displayed on other web sites; they'd then be brought to your web site; you can then work your charms on them; and, in result, they will subscribe to your site, buy your products or avail of your services.

Link Building Secret

You probably know already the techniques that you can employ to increase your web site's back links. Nevertheless, your knowledge is probably limited to general stuff and the results of your internet marketing and link building strategies are probably less than satisfactory. It is not the technique that makes the difference but how you implement the strategies that will determine if your online business will be a booming success or an expensive online flop.

If you want to learn all the effective Internet Marketing Strategies, you should get this comprehensive, step-by-step link building secret e-book. With the help of the internet marketing techniques and Link Building Secret that you'll get from this link building guide, you will be able to increase the number of your incoming links of over 100,000 and boost your search engine ranking in only one month.

SEO Copy Writing, The Dog Whisperer & An Opt In MLM Lead List?

You betcha! This morning I was explaining to my Dad how choosing the right key word was critical to the success of any internet marketing technique. Whether it's attraction marketing, SEO copy writing or building an opt in MLM lead list.

That's when it struck me that using effective SEO copy writing techniques was a bit like what The Dog Whisperer does (only with search engines instead of dogs).

Ok... hang with me on this for a moment and I'll explain.

SEO or search engine optimization is the process of making the most of your online efforts. Getting "the most bang for your buck" (as they say) out of your internet real estate.

In other words it's how to drive traffic to your site in the most cost effective way. In other words, free traffic from Google and the other search engines.

Soooo... SEO copy writing is the art of teaching Google to come when you call. Just like The Dog Whisperer does for dogs! (See I told you there was a connection...LOL)

So how do you get Google and the others to pay attention to what you're doing? You feed their need, of course.

Search engines are in the information business. And they are starving for good "quality" content on literally millions of keywords.

Now, quality is the key here. As I'm sure you already know the internet is chalk full of junk. So keep it real and half the battle's already won.

The other half depends on using the right keywords. Internet marketing is governed by the same principals as the rest of the business world. Supply and demand. You won't get any traffic (and your opt in mlm lead list won't grow) if you use the same keyword as a million other folks.

I'm serious here. I used "Brain Storm It" to look up SEO as a keyword before I started writing this article and there were over a BILLION sites written with that specific key word as the main keyword for the page. And there were only around 100 million folks looking for it.

What does that tell you? What are the odds that any given SEO page will be viewed? Espceiall if it's being written by an obscure just starting out business person?

Yep, that's right "ZERO"!

So what do you do? Search for the low hanging fruit. Find keywords that have significant demand but little supply.

An example I recently used was "Chocolate Fondue Recipes". This keyword had over 12,500 people searching for it on a monthly basis and under 300 pages supplying information. Do you think this has a decent shot of being found? You betcha!

Now a single letter can change the whole ball game. Listen to this... "Chocolate Fondue Recipe" (singular instead of plural) got slightly more hits (that is folks looking for it) but had close to 8,000 pages supplying information on it. So if you had to choose a keyword about Chocolate Fondue which one would you use for the main keyword for your page?

Ok, so your job as an internet marketer is to find GREAT underused keywords and create EXCELLENT content about them. If you do this your SEO copy writing skills will pay off, you might even become an SEO guru, driving tons of free traffic to your sites which will make building your opt in MLM lead list a breeze!

You could almost say you'd be training Google to come when you call just like The Dog Whisperer ;)

About Shelly Begarowicz...

Shelly Begarowicz is an internet marketing consultant. With the help of Renegade University she helps network marketers and small business owners to use Web 2.0 Tools and Attraction Marketing techniques to build their online MLM business with a shoestring budget.

Building on the teachings found in The Renegade Network Marketer, Magnetic Sponsoring or Building on a Budget, Shelly teaches opt in MLM lead generation leveraging the power of the internet to build your online business in the most effective way possible.