Proper Linking Startegies Boosts Your Page Rank

Major search engines, including Google, AOL, MSN and Yahoo!, will look at both the number of pages linking to your site and the quality of those pages to determine your site's relevancy. Having good quality and quantity of links going to your site will drive the search engines to spider your site and also help improve your rankings for keyword phrases. Therefore, one of the most important things you can work on to gain higher rankings in the search engines is your site's own "link popularity".

Link Popularity is necessary for any website to do well in the search engines. Building links requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website's quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages.

This is known as reciprocal linking or "link exchange."You agree to link to another site, in exchange for them linking to you. As a strategy for increasing the quantity of sites linking to you, it is very popular. You may be contacted by other sites if you have your email address posted somewhere on your site. Or, you can go out on the Web yourself and find some sites to trade links with.First, create a custom HTML page for linking, and link to it from your site's homepage.

Key facts to consider:
1)A quality link from a high-ranking site will benefit your site more than a large amount of links from only low ranking sites.
2)Links from site to site should be text-based (not images) using one of your main targeted keyword phrases.
3) Link popularity is not effective when used single-handedly as a marketing technique. You will need to work significantly on your site's text content and researching keyword phrases. Remember to develop and use targeted, popular keyword phrases throughout the text on your site, or have it professionally optimized.

Second, decide what keyword phrases you will use for the links pointing to your site. Links should always be keyword rich text, so use your best performing search terms according to what is getting the most searches in the major engines. You can use our keyword suggestion tool to discover which keyword phrases are getting high traffic.

Third, contact other site owners to discuss trading links. Because you have already established a relationship and rapport with certain people, they will be more inclined to want to link to your site. This will become reciprocal linking if you propose to list a text link to their site if they will in turn list a text link to yours.

Procedure of link building
(1.) Reciprocal Link Exchange = In this case we have to submit our site URL in the appropriate site in the submission page mentioned and In exchange we must have to put the Site's URL in any of our Site page. There should be regular check up of our Site URL as it's not always confirmed that the respective site would maintain or keep our URL in its submitted page. Some time we have to submit the URL according to PR of the respective site. If we are submitting their URL in PR-4 page of our site then it's necessary that they should also put our URL in PR-4 page.
(2.)1-Way Link Exchange = There are some sites which are providing the facility to submit our URL but in exchange they do not need any Link to be submitted in exchange.
(3.) 3-way Link Exchange = This way of Link Exchange is little bit different from Reciprocal Exchange. In this category we have to submit the URL of a site in any of our PR page and in exchange to this the Site Owner will include our URL in any 3rd Domain .This type of URL submission has some other affects on the PR of any site.

Bulk Email Posting: We have to make some advertisements related to our site and the services we provide. These emails are to be sent to the Email-IDs that are taken out by some Software's Like Affiliate Finder Pro and Arelis. These Emails should have our URL's and the information related to our site.

News-Letter: Newsletter is to be sent using different services and the work we do. These Newsletters should be more specific to our profile and the mission what we do. We should regular change the matter and the contents of the newsletter.

Forum Registration and Postings; The most important part of Search Engine Optimization is Forums. We have to do registrations in the forums related to our site. In all the Forums we should give the signature in which we must have our URL and if possible main Email-ID of administrator.

The postings to forums should be more concerned and related to the topics on which we are posting.

The queries should be frequently asked about the Topics that are ongoing and the answers should be given to the questions specifically according to the topics.

All the answers and questions should have been signed specifically.

Link Building for Specific Keywords: In the coding of all the pages We must put some specific keywords in META TAGS and we should target to these Keywords for making the Link building.

These keywords will be crawled and will give the result in upper pages.

Lead Generation: There should be some Lead Generation page which will bring leads to the present Home page of the site.

This can be used through some requirements page and submit pages from different Domains but which will point to the Home page of main site.

Google Sitemap: The sitemap for Google is to be maintained and is to be verified according to the URL submitted in Google.

The indexing of the site is maintained on daily basis and we must go through the guidelines provided by the Webmasters of

Google.
Blog Submission: To spread our link to different Domains and different sites we should submit our content in web-blogs. Blogs are major source that are crawled by search engines, we should always keep in mind to submit our site content in blogs related to our site.

It will help to boost the hits and incoming links on the site.

Article Submission: Articles pa major role in bringing traffic to the site .We should submit all the matter or content of our site in the websites that are giving the facility to submit Articles in their directories. In this submission also we should try to submit the content in related sites.

Ezine Ads: The online magazines and online ads are better source to Incoming links to site. We should make online Ads in the websites which are giving the facility to make the ads and publish them over internet. The Ads should be related to the content and the services that we provide and are mentioned in our site. We should always check the Ads keep the track if they are published or not.

Now The Most Important thing i.e Your Page Rank The Page Rank Of A Website depends solely on your inboud links.The PageRank of a website is calculated with the help of the following equation:

PR(A)=(1-d)+(PR OF LINK PAGE 1*D/NO OF LINKS IN PAGE1)+ (PR OF LINK PAGE 2*D/NO OF LINKS IN PAGE2)+.....+(PR OF LINK PAGE P*D/NO OF LINKS IN PAGE P).

Where A,is your website
D is a damping factor =0.85
link page 1,2...,P are the pages that has a link pointing to your website and can be found out by conducting a search on google with link:www.website.com.

Proper Link Exchange is the perfect way to improve your page rank on the net.A good page rank ensures better traffic which further enhances the website prospects on the net.

MarketRaise Corp
http://www.marketraise.com

Internet Marketing Articles - Writing These Articles Can Teach You a Lot About Yourself

Article marketing has the potential of changing your life forever. Nothing like starting out with a statement that can knock your socks off. I do believe this is true. I dismissed article marketing when I was first introduced to the idea. There were several aspects of it that I thought just did not make sense: the first of which was that you could take other articles and just change a few words and make them your own. I could see right away, that this type of thing would have no value.

The idea was presented to me again at a later point, and by now I had heard enough times what a great way it was to promote your business, and how inexpensive it was that I thought I would give it a try. I started by submitting 10 articles. All 10 of my articles were rejected, and had to be rewritten or fixed two or three times before I got them submitted: needless to say, this took considerable time and effort.

The funny thing was that this did not discourage me; it actually convinced me that article marketing was indeed a legitimate form of Internet marketing. Simply stated, if it took this much effort to get my article submitted to the top article directory, then the other articles being submitted had to be at least this good and more likely, better.

I guess what I am saying is that unlike what I had thought originally, articles could be a valuable resource for readers, therefore they were a legitimate source of information, meaning they would actually be read by people looking for information.

What I concluded from all of this is article marketing attracts a very real group of potential prospects to be targeted; therefore, if I was to master the skills and become an expert article marketer, I could build a very solid business and career online. This means you can too.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

How Many And What Type Of Backlinks You Need

So you know you want to optimize your website for a certain keyword or maybe for many keywords at once if you are that good.

Question is, how many backlinks do you need? Do you keep getting backlinks forever?

Both answers to those questions can be found by doing some research about the website that is number one for your chosen keywords. In other words your top competitor.

You need to know how many backlinks they have. Not how many link exchanges they made, but the total amount of all the backlinks they have.

That is the average amount of backlinks you need for your own website to outrank them. Sometimes you may need more and other times less than what they have. If for example the backlinks they have are all one way links, even though it is rare but it may be the case, then you may need more backlinks then they have, if you are going to make link exchanges only. That is because one way links are more powerful than link exchanges.

But in general the amount of backlinks they have is a clear indication of how many you require more or less. It is always a great idea to get both one way links and link exchanges.

Both have their positive sides.

For example if you have made a thousand link exchanges in the post two months and you launch a new website. You can email all those webmasters so they make a link exchange with your new site. That is a thousand link exchanges made easy. That is one of the positive things of making link exchanges. There are scripts and tools that keep track of all your link partners information. Some have an option that allows you to email them all at once.

The other good thing with link exchanges is that you can put up a link exchange submission form and you get links automatically. Many webmasters will simple submit their link and you approve or reject it. Once your website start getting more traffic your site will start getting a ton of these links, with no work on your part. You will also get many link exchange request by email, and you should not reject any link if possible. Links are like diamonds in seo.

So as you can see you need to outrank your competitors who are in the number one position if you want to get the number one position. You should aim for that position, it is the position which gets the most traffic. Websites on page two for example, do not get any traffic at all. Websites on page one do get all the traffic, but the site in page one which is the number one position gets almost all of the traffic.

Generally beginners do not have an exact idea what they want. They just want to start doing seo, they get some backlinks and check rankings in all search engines and so forth.

A webmaster who knows what he is doing, will pick up a keyword or keywords, aim for the number one position in one particular search engine and dominates that position. And every wise webmasters will choose Google, since it provides the best customers. It also means you analyze the competitor who is number one in Google.

There is no need to check where you rank in msn or yahoo or other search engines. Simple because if you know what you are doing, you choose the right keywords and you know for certain that you are going to get the number one position. When that happens you can get another one in number one position, not relying on other search engines for traffic, but getting what you want and which is the best thing.

So you aim big not small. Checking were you rank in msn is like you are aiming too small, you are expecting traffic from msn and make money. You want the best spot in Google. The other search engine still provide you traffic, because if you rank well in Google probably you are also ranked well in other search engines. So think big once you understand well how seo works. Aim for the best to get the best.

Discover simple yet powerful search engine optimization techniques from Karl Sultanas websites, blog ebooks and more right now.

Article Marketing - 6 Robust Tips to an Explosive Article Marketing

If you are wondering how successful article marketers are able to achieve the peak of success that they are enjoying now, well, wonder no more, because I have explicitly written below the six robust and strong tips towards having explosive article marketing:

1. Pack your articles with useful, relevant information. Coat every corner of your article material with information that is useful and reliable. After all, the reason why people are going into the net is to capture high quality information.

2. Make every your articles short and compacted but meaningful and meaty. You do not want to be wasting your potential reader's time with the verbosity of your article materials. Time is definitely important to your potential readers and the way to address this properly is giving them lesser time to catch the information they want.

3. Entice your readers with a very appealing placement of potential benefits that they can get right on your article title. Since most readers take a look at the title first before getting into the real content, then it is on the title that you can potentially hit the interest of the readers.

4. Create a good sense of distributing and publishing these articles on websites. You can opt at having these articles published on your website or have them published on someone else's site. Most sites accept and welcome article contribution. It is up to you to decide where you want these posted.

5. You can also opt at having these articles be seen on popular article publishing sites. The more you publish the better it is going to be for you and your website.

6. Capitalize on your chance to be popularly seen and accessed by joining and participating in some of the discussion and message boards. You can post your articles as replies to other forum members' inquiry or suggestions.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.