Go Link Fishing with These Linkbaiting Hooks

If you're a blogger or website owner then you've run into the issue of finding traffic to your site. It isn't that people don't trust you, well some don't, but the fact is most people just have never heard of you or your website. It isn't that big of a problem. It happens to every site once and awhile. Even recognized blogs sometimes need a boost in traffic. Linkbaiting is the answer all search engine optimization services will give you.

Good linkbait comes from great content. Your linkbait content needs to make a promise to the reader about what they will be reading, learning, or achieving from your site. All of the subsequent content should be devoted to meeting this promise.

A good hook will help you meet this goal by keeping the content focused. The hook should have the potential to immediately pull the reader in and generate some sort of emotional response. Here are some of the most common types of hooks used by website owners for linkbait and search engine optimization purposes:

• News Hook - A good news hook happens when you are the first to report a story. By doing so everyone who then carries your story should then link to you as being the original source. You don't need to have insider information to get a scoop you can just be the first to publicly foresee something or to come to a controversial conclusion. Be careful with this type of hook if your scoop turns out to be false. It will make other bloggers and writers unwilling to reference your site again as a credible source.
• Resource Hook - A resource hook is when you write a particularly helpful piece of content that everyone will want to bookmark for future reference. This may be the easiest hook to write and the most fun. As opposed to a news hook, a resource hook encourages people to link to and bookmark it for long periods of time. It becomes content that naturally obtains trusted, relevant backlinks just by sitting there with no updates. How can you go wrong?
• Humor Hook - Everyone loves to laugh, especially at others in the industry or niche they share. Most markets have so little humor that anything you say can bring out a chuckle and hopefully, a link. By even directly mentioning leading industry people, you may get a link by flattering them.
• Giveaway Hook - Anyone who ever attended some sort of industry conference knows that they'll never need to go shopping for pens, highlighters, key rings, and loads of over freebie junk. Companies give things away at events because, when directed towards the correct audience, giveaways are a great way to drive sales and get a return better and quicker than ordinary advertising. Websites are no different.
• Contrary Hook - There are times when to get a link you disprove a common industry myth. This is called a contrary hook. There are few areas of the blogosphere which have certain beliefs that are known to be self-evident such all sports writers believing Barry Bonds cheated. Calling these people out and proving they are wrong will usually incite them into talking about you, and more importantly linking to you.
• Research/Statistic Hook - Maybe one day you are bored and start to compile some industry number. A post like this will undoubtedly get a lot of link love. This works quite well in new and untouched markets. While a scientifically-conducted study with valid methodology can get better links, truth is that nearly everything and anything can pass as research on the web.

A good linkbait hook is the most time-efficient and easy way of building relevant, trusted, editorially-given backlinks for all of your search engine optimization purposes. It's factor that can make or break a website in getting ranked in Google for competitive keywords.

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How to Get Your Site Indexed by Google in Less Than 24 Hours

It turns out like every year, I continue adding websites to my portfolio. On truth I always wrestled with was getting my website indexed quickly by sizeable searching engines (like Google). I recently read a post by internet marketing expert Michael Jensen of SoloSEO.com where he provides advice - and real world experience on receiving a site indexed in less as opposed to 24 hours. Here are the steps he uses. You can apply these to any website and see results.

1. Create a website or micro-site. Five webpages will do. Examples include a home page, About Us Page, Sitemap, etc.

2. Put the pages in a simple template with a good internal linking strategy. That is to say you should like to all of these pages from each page (ie. navigation).

3. Add a link of one of your opposite sites. Try to make absolute the current the site while the link to the new site is contextually relevant.

4. Tag your new website on 2 or 3 social book marking sites.

5. Comment in a forum and post a link back to your site. Even if you can not use link text, place your URL in the post.

6. Put your URL in one register and submit to Digg.

7. Install Google analytics and consider putting in Google Adwords. Google favors websites that drive revenue to them.

8. Create a sitemap and ping Google. Mr. Jensen also mentioned this he put the sitemap in his Robots.txt file. Not exactly sure about this one, but certainly a vital strategy. Be assured to log in to Google Webmaster Central and supply your sitemap. You'll need to place a file on your chief directory for Google to confirm that you own the site, but its quite easy to do.

In as little as 24 hours, your site will be indexed by Google.

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The Power of Free Reciprocal Link Exchange Programs

One of the many keys to success for any web site is how good their site is placed in the search engines results pages. Every search engine you find determines top spots by the same manner: link popularity. You can achieve this by using free reciprocal link exchanges and the more links you have that are from other high quality sites determine what sort of lead you have on the other to win that coveted top spot.

The more links that you have the better chance you have of getting good positioning if you have established hundreds of quality, relevant link exchanges. Therefore, free reciprocal link exchange is a good bet.

Google's PageRank system is Google's way of attempting to try to measure the importance of each web site and sites that have a higher PageRank will tend to rank higher in the search results, and in return they will happily receive more visitors from Google.

Free incoming links exchange is great when dealing with Google because they are the most popular search engine in the world and raising your website's Google PageRank can be the catalyst toward increasing the number of visitors that your site receives.

The most important factor that Google uses in order to determine PageRank is the total number of links that are pointing to it making free incoming links exchange invaluable. The PageRank of the pages that those links are on are crucial to your web sites ranking which means the more links leading to your site from other relevant, quality web sites, the higher your PageRank will be. An effective way in increasing your PageRank is by inviting other webmasters to participate in free incoming links exchange will be mutual beneficial.

Every single major search engine online be it Google, Yahoo!, and MSN, all factor in link popularity in their search ranking. Moreover, other search engines "borrow" their results from one of these big three. Establishing an effective incoming links exchange program can very well increase your ranking in all of the most popular search engines. In short, free incoming links exchange plays a huge part in this.

There are several programs you can purchase on line that can easily automate the process of free incoming links exchange as well as maintaining as well as creating reciprocal link exchanges. Every single popular search engine considers how a site's rank is determined by the quality of links you have on your web site and the number of visitors is therefore there to get a large number of high quality, relevant web sites to post links to your site.

If you are one of the many people who wish to participate in link exchanging but do not have the time to do it manually and decided to opt for a program you may be wondering if search engines like Google or Yahoo! can determine whether or not the links were generated by the program you have purchased as well as if these search engines even care.

The answer to both these questions is yes. They care because companies pay money to be listed as "sponsored" links and seeding your links can play games with their software messing up their sponsoring so yes - they care.

As far as being able to tell whether or not you used a program to see your links - yes. The software they use detects certain key phrases and product information that your software embeds into the HTML coding. If you wish to pull one over on them you may be able to remove the code by opening your HTML files into an editor and locating your link pages and finding the code left behind by the software (it is always near the top and hidden) and simply delete it. Just remember that free reciprocal link exchange is gold in your hands, don't let it tarnish.

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SEO - How To Make Google TrustRank Trust You

The Google TrustRank is just one big algorithm that relies on a number of secret factors when it comes to elevating your pages in the search engines. However most Internet gurus will tell you that there are certain things that you can do to greatly increase your chances of being put in a more honorable spot by the famous search engine.

First of all you might try registering your domain name for a long time. That shows Google how serious you are about getting into business. Register your name for ten years and see what happens. A website thats registered for a long time is probably going to be given priority over one that is only registered for a year.

Secondly make sure you are working with an SSL certificate on your site. This also tells Google that you are a serious merchant that cares what happens to its customers and that intends to treat anyone who visits the site fairly. It also helps to list a real mailing address with the site as opposed to a Post Office Box. Too many scam artists use P. O. Boxes so Google may ignore your site if it sees that you dont have a real office. Also be liberal with your contact information on the site. This gives you credibility with TrustRank.

Yet another tip for gaining credibility with TrustRank is to only link with sites that Google might consider reputable. These are known as authority sites. If you link to crap then Google might see your site as crap too. This would be a big mistake. You are better to have a few quality links instead of scads of less then respected links even though internet experts will often tell you that the more links that you have on your page will help boost your rankings in the search engine pages.

Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com

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How To Use Overture To Identify A Hot Demand

The costs are small and the services are large and extremely helpful to Internet entrepreneurs.It is free to join the site and there are so many ways for you to help yourself. You can locate the best keywords for your business you can find out what the top bid is on the best key words and you have to opportunity to place a higher bid. For only the very small price of $1.99 you can get even more help....and from professionals.

There are a couple of differences to take note of, however. The free service gives you access to the STST. The way that overture will make a profit here, since the service is free, is by selling you the best key words. There's nothing wrong with that...everybody has to make a profit to stay in business. The Keyword tool on Google gives a complete different set of Keywords. They don't sell the keywords so it makes you wonder which list of Keywords are the best.

If you have not yet made use of Overture, this is certainly a tool you should take the time to explore. Bidding very high on the best Keywords can move your advertisements into the top ten search results in the major search engines very quickly.

We all know that search engine optimization (SEO) is the key to making sales and making use of Overture is one of the best ways to accomplish that task.

Overture was originally named GoTo.com. It changed its name to Overture in October, 2001 and was purchased by Yahoo in 2003.

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Top Ten SEO Tips Anyone With A Website Can Implement

Im going to start with the basics here. The following are ten things everyone with a website should know to gain online visibility in search engines. These are the basics of the basic and when applied will give you a firm basis to start a long term Search Engine Optimisation campaign. The structure of your website is important, just as much as the structure of your link building campaign. I know these may seem rehashed, but they are the building blocks for a good SEO campaign.

1) A Keyword Rich Domain. While not always possible, when setting up a new website, consider setting it up on a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL. Never use a keyword stuffed domain (ie. www.your-key-word-here-and-another.com)

2) Title Tag.

The title tag on your page is the most powerful on page factor you can control as a webmaster. Use it wisely. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines. Never stuff keywords into your title. It only devalues its weight and makes you look spammy.

3) Heading Tags.

The second most important on page factor you can control is the heading tags. Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

4) Bold, Strong and Emphasis Tags.

While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.

5) Keyword Rich Text.

It is always possible to rank for search terms when they are not on your page but using them sparingly will only help increase your search engine visibility for these keywords and

6) Structured Navigation And Correct Internal Navigation.

Make it easy for search engines to index your entire site. Use a text link navigation. I this is not possible, use a sitemap or second text navigation in the footer of your site.

7) Keyword Rich Internal Links.

Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.

8) Avoid Flash.

While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as html text so search engines can see it. If possible, avoid flash completely.

9) Avoid Duplicate content.

Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.

10) Keyword Rich, Relevant Inbound Links.

A relevant, keyword rich inbound link is the holy grail of online marketing. There are many ways to get quality inbound links to your website. Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs, Link Exchanges. Obtaining inbound links is the undisputed king of SEO tactics.

David Davis, is the lead internet marketing strategy manager of Redfly Marketing SEO Ireland. For more information visit http://www.redflymarketing.com