Workathome

Sunday, September 7, 2008

One Way Link Building Strategy - An Outsourcing Pitfall

Everyone wants to build one way links to his web site, but there are various views about the right method for one way link building strategy. There's no doubt that such increase in link popularity is the ideal method for gaining backlinks, but it isn't as simple as people talk about it.

How to Build One Way Links!

To take on a quality one way link building strategy, you have to create quality content and deploy your desired key phrases in various places within it. Such content could be created to be used at different websites on the Internet:

1. An article to be submitted to article directories

2. A press release to be syndicated on the web,

3. An online newsletter to be submitted to social media,

4. And so on.

The important issue is that when you build one way links, you should use your selected key phrases at certain places within your content. Such key phrases should play the role of the anchor text to be your backlinks wherever applicable. Let's review a few cases here.

One Way Link Building by Article Marketing

Website promotion via proper article marketing is one of the link building strategies that leads to one way link building. While doing so, you should make sure that your selected key phrases appear at title, first paragraph, throughout the body text, toward the end, and as anchor text at the "About the Author" section of your articles.

When you submit an article to article directories, you give them content for their readers. In return, they give you the "About the Author" section so that you could introduce yourself and your expertise as well as include your links. Your keywords should appear as text links there. This contributes to your search engine ranking and increases your link popularity while you add to the quality of such one way links by using your keywords in them.

Build One Way Links Using Press Releases

Website promotion via press release is another method to build one way links to your web site. Press Releases are about your company's event, news, new product, service, etc. You write them yourself or get them written for you as keyword-rich content to be syndicated on the web.

Like in the case of article marketing above, as you provide content, you'll be given a section called "boilerplate" at the bottom of your PR to introduce your company. So, you should mention your keyphrases at the title, first paragraph, throughout the body text, toward the end, and as anchor text at the "boilerplate" of the PR.

Use Your Online Newsletter for One Way Link Building

If you publish an online newsletter on any issue, you can use social bookmarking and social networking to build one way links. There you have to use the keyword-rich title of your webpage as an anchor text linking to your webpage. So, they lead visitors and search engines to your new content using your keyword.

Here, you have to make sure that the new content, new webpage on your site, has been optimized for search engines so that you could take maximum benefit in search engine marketing.

The Possible Pitfall in Outsourcing One Way Link Building

There is lots of Internet marketing companies out there these days and they all promise to build one way links for your web site. Of course, they may gain lots of links for your website, but what about the quality links you need to surpass your competitors? Do their new inbound links help you in this too?

Make sure such companies use your top-priority key phrases at the particular places introduced above for you. Sometimes, they overlook this important rule or even rule it out and think quantity can make up for the quality! So, they give you a long list of article syndication results, but you see no improvement in your organic search engine placement. This is when you should scrutinize into what they are actually doing for you.

A one way link building strategy takes focused attention and quality service. Organic SEO experts have to spend enough time to deploy several required techniques into bringing about quality link popularity improvement for your web site. So, make sure they build one way links that bear your desired key phrases.

Rahman Mehraby helps you with One Way Link Building via due organic seo tips consideration. He provides you with Website Promotion Tutorial to boost your website business. His site: http://www.site-booster.com

Link Building - Is Buying Links Like Paying For Sex?

Yes, buying links is like paying for sex. I can tell you all day long: don't do it. It'll get you in trouble. It makes you look cheap. In most cases, it can be against the rules. Yet, prostitution is one of the oldest professions and still a thriving business to this day. I submit to you that people paying for links is also a thriving business and will continue to thrive.

Why? Partially because it is easy for a business owner already being pulled in 100 different directions, but that has a little money to pay someone else to provide a link to their website. And, of course, it often, but not always works.

Yes, there are lots of websites out there that search engines haven't discovered are selling their links and so a link from them is still considered valid and will improve the overall effectiveness and popularity of the website being linked to. You may win with this strategy for a long time before someone important enough and who cares enough finds out, but it will happen eventually and you'll pay the price then.

Please do not write to me or leave comments about how paying for links (or sex for that matter) is not a bad thing. Some might even try to say that exchanging links is paying for them... "you know, like barter". Yes, I've heard it all before and you're not going to convince me otherwise. At best it is in a gray area. Can it be massively effective? Absolutely! But, so can robbing a bank. I don't recommend that either.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com

Methods That Are Almost Guaranteed To Improve Creative Thinking In Your Team

An effective team needs little supervision to get on with the job. Problems are solved creatively. They offer constructive comments in meetings. They are able to debate workplace issues openly.

But how can YOU get your team to this stage?

The answer is simple - use corporate entertainment as team building!

Good team building encourages creative thinking in a motivational environment. The original team building activities acknowledged this by presenting staff with a series of challenging problems and limited resources. Team building also encourages the stronger team members to support the weaker ones, thus improving their performance. Team building encourages time for review and reflection.

That all sounds very positive so why do many employees groan when team building is mentioned in the workplace? Probably because traditional team building activities now seem contrived and outdated. Predictable. There is always someone who has done it before, probably in school, removing the need for the team to think creatively. The tasks are also generally individual challenges, do one, lets move on to the next. This creates a sense of sameness.

This is exactly why corporate entertainment works as team building.

Nowadays, your staff will be expecting something a little more sophisticated, with an element of competition, in order to be truly motivated. The competition element of team building is crucial as your business needs to compete to survive. In response to this, team building organisations are devising more interesting contexts, often themed events, for their challenges. For example, companies like Spy Games Ltd offer full or half day spy themed team building days - their 'Enigma Project' being one of these. Delegates here complete a series of challenges that require excellent teamwork, communications and creative thinking in order to succeed. The element of motivation comes from the espionage context, a short time to complete tasks and the need to acquire as many Spy Dollars as possible. Debate and reflection on success occurs naturally, not in a forced and contrived manner.

Another innovative team building idea is the corporate entertainment event 'Be a Knight for a Day' from Knightactive. The grand finale is the joust, but to reach that, the teams must progress through a series of events including archery, building a trebuchet, jousting practice and the Battle of Agincourt. Members of the team are promoted from squire to knight as they acquire the appropriate skills and the whole team is involved throughout the day - there is nothing worse for team building than standing around watching.

So when you are choosing a team building event, think carefully. The best events will link the activities, demand creative thinking and involve competition.

Has paintballing lost its sting? Has raft building sunk? See Spy Games for creative team building or try a medieval theme corporate entertainment event for team building by stealth!

List Building - 5 Simple Ways to Explode Your Mailing List on Autopilot

One of the biggest problems facing email marketers is the list attrition rate. To be successful in email marketing, it is important to get more leads than unsubscribes to maintain a low attrition rate. If you want to learn how to get 100 or more subscribers per day to your mailing list, read about these 5 simple ways to explode your mailing list on autopilot:

1. Get your squeeze page link out there on high-trafficked forums. Forums are some of the most visited places on the Internet. However, you don't want to flood the forums with spammy sales messages advertising your squeeze page. What you want to do instead is create an attractive signature file that has your link, then post informative stuff on the forums. Post replies and create compelling threads to get more exposure for your signature file.

2. Set up an article marketing machine and hire a few writers to write articles for you so you can send them out article directories and bring in the traffic. They are great if you have them in numbers around online.

3. Set up an affiliate program with Clickbank or PayDotCom. You can reward people who send you subscribers by giving them a commission for your one-time offer that you place after visitors subscribe on your squeeze page. This is one of the best ways to explode your list on autopilot.

4. Set up ad swaps with other email marketers who have a list. What happens is you promote their offer to your list, and they reciprocate by promoting your squeeze page to their list. This way, you both gain quickly!

5. Participate in a few Internet marketing giveaways as a contributor. Then promote the event using your referral link on launch day. This is a great way to leverage on the efforts of others and grow a gigantic list!

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your FREE copy now before its gone!

Writing Press Releases for Search Engine Optimisation

Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. They have a narrow focus, include copy that deals with one specific topic, incorporate the use of key phrases and use keyword-rich headlines.
Usually, people either do not like or do not have the time to read poorly written content. Therefore, when you are writing an optimised press release, it is essential that you write with concise language, correct grammar and credibility. Besides increasing readership, you will make the search engines very happy, which is exactly what you are looking for!

Press releases incorporate each of the elements used with good search engine copywriting, which make them the perfect addition to your site.
Because search engine spiders follow links, you will have to open a door from your home page to the section of your site that houses the press releases so your web pages displaying the releases will be picked by the Search Engines.

As well as adding Press releases to your site, you should consider posting them to specific press releases websites.

Newsworthy press releases that are optimised with keyword-rich content are invaluable to your business. If properly optimised, press releases add the potential for increased traffic to your site from clients searching for your product and business, provide improved rankings overall and in News search engines, and increase your chances of additional press. They may even enhance backlinks (also called inbound links) to you website. Press releases also increase your brand awareness.

Another use of press releases is linked with inbound links and link building. When you submit your press releases to those websites, think of leaving your URL somewhere and even better, add some anchor text links in your press release on target keywords that would link back to your site, thus helping your site to achieve better positions and get more traffic.

Romain works for White Hat Media, a good SEO company providing link building, keyword research and more Search Engine Marketing services.

Building An EBay Niche Store

So What is BANS?

BANS means Build a Niche Store, in fact it is a website builder which creates an eBay Network in your website focusing around eBay Affiliate and Partner Networks.

You simply choose the popular niche, build your niche store, promote and make money. Its as simple as swallowing a melting chocolate. Just repeat the steps of driving traffic, your Bank will be filled with unheard money. The power of BANS makes you get addicted for using this system.


The BANS and eBay Combination

BANS currently supports 12 eBay Networks covering Austria, Australia, Belgium, Canada, Spain, France, India, Italy, Netherlands, Singapore, United Kingdom, and United States and they hold a combined product inventory of over 60 million products.


So How does this Work?

It just revolves around a 5 step system to build a completely keyword rich eBay Stores in your website.


Step1: Choose Your Country



Your country of choice will determine which specific eBay marketplace products you will be marketing.

If you choose eBay.com then you will be creating niche websites focused around eBay.com listed products and will then be marketing them to online shoppers in the United States.

If you choose the another country as supported by BANS you will be doing the same for that selected country marketplace and that country based shoppers and so forth.

Step2: Choose Your Niche

With your target country chosen you then install BANS and once installed your first choice inside your new BANS admin panel is the niche you want to target.

If you choose the Wii related category BANS will build a Wii related eBay affiliate store, the golf category then a golf eBay affiliate store.

Straight out of the box your store will:

1. Contain all of those products listed on eBay relevant to your chosen niche.

2. Contain a sub-category navigation based on eBay's hierarchical category structure.

3. Have all the search features of the eBay marketplace.

4. Have your eBay affiliate id embedded into each of the external product links to eBay.

5. Be completely SEO friendly.

Stage 2 is complete...

Step 3:
Develop Your New Website To "Match Your Market"

With your basic store built next comes development...

BANS is a complete content management system with the development features to match any professional website builder.

The aim with this development stage is to "match your market" which means - make it feel like it's related to your target niche (through design) and add width and depth to it through the Store Page and Content Page features.

With a little bit of time spent inside your BANS admin panel you can transform your straight out of the box store into one which is themed to your niche and has store pages which target keywords that your market is actually using to find the products listed in your store.

Once you get into content creation you can add as many new pages to your site as you are willing to write or get written. As with any website or blog, every new page you add targets more keywords in the search engines which means more targeted traffic and more eBay affiliate commissions.

Again all of this development is done online and whilst logged into your BANS admin panel.

Step 4: Market Your Website To Your Target Niche

Once you're "happy" with your new niche store it's time to turn your attention towards marketing.

If you've targeted golf then you want to attract golfers interested in purchasing specific pieces of golf equipment, if it's a used motorcycle store that you've built then you're looking for those people who are about to buy a new bike.

By following a basic set of marketing principles including content creation, SEO, article marketing, forum marketing, Squidoo lenses, social bookmarking, link building, USFreeads and PPC you will soon be finding buyers for the products you have chosen to market and will be making a steady supply of eBay affiliate commissions. (Please note that there are a growing number of threads in our member forum that discuss these strategies).

At this stage you can then choose to spend some more time developing your niche store (particularly adding more content pages), pursue a more aggressive marketing strategy, or...

Step 5: Begin Building Your eBay Affiliate Empire

Once you have familiarized yourself with the software and have built, developed and marketed your first site you will have a good understanding of how the system works.

You can then begin adding to your niche store portfolio by building new stores to target new niche markets.

If you commit to the project, take action and use our member forum as a support structure for your development you will soon find yourself with your own growing portfolio of eBay affiliate websites which are successfully funnelling buyers through to eBay and adding a nice monthly income to your bank account!

There are no pre-set limits as to the depth of each store that you create or the width of your entire portfolio...you get back what you put in...and with a product inventory of over 60 million products to market there are more opportunities than it will ever be possible to target.

Conclusion

Choose your country, choose your niche, develop your site, market your site, rinse and repeat! To reap profits without selling anything at eBay

If you follow this system you will find that BANS is the perfect platform for building up a new and long term income from the internet.

As a Newbie, I built an US Hi-Tech eBay Affiliate Store at Ad and Auctions related to products ranging from the popular niches, namely, wii, apple iphone, ipod touch, digital cameras targetting US Based Customers who can visit my site for a free and easy navigation to locate their products of interests at eBay.com instead of searching the entire eBay.

Indusekar, the author of this Article is an aspiring Affiliate Marketer from Chennai, India. He is promoting a free and high payout Affiliate Program at Superior Affiliate Program. Launched a Hi-Tech BANS Store recently at Ad and Auctions

The Lazy Man's Guide to Link Building

So, you're lazy and you want links, huh? Join the club. While I have some strategies for helping you build up links to your website, I must warn you in advance that I believe there are two major types of marketing you can do in any business: lazy and poor.

Lazy link building strategies would include spending some money to get links. Make sure you read that right: I am not saying buying links. I am saying spending money to get links. The difference is critical especially if you don't want your website flagged and penalized for buying links for sites banned by Google and other search engines for selling links.

Poor link building strategies would include being able to spend more time than money. You got the time to call or e-mail related websites, start a conversation related to your shared interests and then ask for a link to your website.

In this article, I am going to list some of the lazy methods that I and other webmasters employ to get links to their websites.

First, you can pay people to write great, quality content that people will naturally be tempted to link to you.

Second, you could pay people to find quality, related websites and contact them to exchange links with you. A variation on this same theme is to pay for advertising to get those types of people to contact you about linking to your site.

Third, you could purchase existing quality websites from other people that they are selling or closing down and create a link from them to your website.

Fourth, you could start or pay someone else to create relevant, quality related businesses and grow these businesses in tandem.

Using one, or any combination of these strategies could significantly impact how many websites are linking to yours and see drastic improvements in your rankings because of it.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com