Workathome

Tuesday, September 2, 2008

The Pace Of Adding New Links To Websites

Links as you know are essential when it comes to have some good rankings in the search engines on the web and they are actually some votes that websites give to each other and this way, the search engines can realize how important a certain website is. The links are in fact regarded as the main elements playing important roles in making many websites successful on the web because only through having proper and powerful links, a website can be found in the online world.

But is the matter just this simple about the links on the web? In other words, if links are so powerful for websites rankings online, should we spend some hours everyday, adding as many links to our websites, hoping to have excellent rankings in the major search engines? As a matter of fact, although links are very important in adding to the values of websites rankings, but there are certain steps and complex systems when it comes to counting and evaluating them in order to give bonuses to the websites the links point at.

You know, if the story was just about the number of the links, you could find websites adding thousands of links to their homepages overnight wishing to stand at the top search engines placements forever but as mentioned earlier, the story is not that simple to figure out. Links are very important for ensuring your websites are to be found among the other competitors in the search engines but have you ever thought of the pace of adding new links to your websites?

If you talk to the web professionals, the ones who have been working on optimizing websites either for themselves or their clients for several years, you can see that in nearly all the cases, they recommend not adding just too many new links to a website in a short period of time. Now, you might wonder how there would be the possibility of problems should you add many links too quickly, right? Please note that although links are good, but having them in an artificial manner, will prove to be having the opposite effect.

This is especially true if you are going to make a newly built website popular by establishing so many one way links to that very quickly. The search engines are now very smart in calculating whether some links have been added naturally or not and therefore, paying attention to the pace and the speed of creating and pointing new inbound links to your web resources is very important.

Please note that we are not talking about the number of links to be added to a website but of the pace in the way they are being established. For instance, while for one of your online projects, even 5 good links might be enough to pushing your sites rankings to the top of the search engines listings, in another online project, you might be needing hundreds of new links in order to be found, but in both cases, it is important that the links be added gradually and not hurriedly.

You can continue building links for your websites in order to establish their current good rankings in the major search engines and in fact, the majority of the successful web companies and firms too are practicing this practice of adding to the pack of their websites links but it is highly recommended, following a secured method of establishing new links in a steady course of time and one thing to always remember is that no site can be built and promoted on the web overnight.

Search engines like to see new links being added to the websites indexed in their listings in a gradual and steady pace and not instantly, as some link packages might promise on some websites. Such link building programs are not helpful and in many cases, as the experience has shown, they can even be bad to the rankings of the websites in the main search engines such as Google, Yahoo and MSN as the three of the engines have more or less similar algorithms.

Web Development Tasks

How to Make Search Engine Optimization (SEO) Work for You

Website is the beginning: It is a foregone conclusion that every business needs an 'internet presence' - a website to survive in this competitive world. Assume that your website is ready after much toil and effort. You sit back and wait for enquiry forms to be filled and business to flow in. If even after weeks of waiting, your website does not elicit any queries, it is time to rethink your strategies.

Leveraging the Website - The New-age Mantra: You try to figure out why your website has not attained high rankings despite the colourful designs and placement of pages. The answer lies in Search Engine Optimization or SEO for short. SEO is the buzz word as far as registering a strong online presence is concerned. Today it is vital for every business to set aside a special budget for optimizing their website with the necessary SEO tools.

What are the tools under SEO that can be applied to your website to pitchfork it towards that all important high ranking on Google, MSN, Yahoo and other search engines? Foremost on the list are Keyword Analysis. It is essential that certain keywords and phrases that best describe your product or service and that are most likely to be used in search engines need to be part of your website content. These words have to be inserted in the title tags, headings and navigational links within your site.

Secondly, benefits of SEO can be optimized by an ongoing development of high-quality website content to retain visitor interest. Content should be written in a reader-friendly manner and in the proper context of the products and services on offer. Another important tool is Pay Per Click, under which search engine listings are displayed on typing keywords. In other words, Pay Per Click allows you to buy your way to the top slots of search result pages by bidding for certain keyword phrases - the higher you bid, the higher your advertisement is displayed.

Other important considerations for SEO are

Conducting periodic web analysis and evaluation to figure out improvements in website content, design and keyword placements

Submitting articles about your products and services to blogs and article directories to indirectly direct traffic to your website

Creating attractive landing pages that showcase your company's products from where a potential customer can easily fill in the contact form.

While searching for a SEO partner, look out for the following deliverables

Follows ethical 'White Hat' SEO practices along with a professional approach towards the client site

Ability to provide appealing, persuasive content on an on-going basis, crucial for long-term success in search engine optimization

Populating the website with the correct keywords and phrases

Capability to build successful link-building strategies and clear navigation schemes

Familiarity with advanced SEO techniques, such as META descriptions, META keyword sets, page titles, search engine submissions, robots.txt files and HTML validation

Quickly adjusts to the ever-changing needs of search engines

Vital Post-Lead Actionables: Look for a company that offers not just SEO services but also web designing, digital marketing and assists in that all important task of lead management. Choose a long-term e-business partner who provides lead management as a logical complement to SEO services with the flexibility to adopt program features configurable to suit your company's specific lead management needs.

As a natural corollary to SEO practices, good Lead generation programs push vital information about your company to the World Wide Web through automated email, product content as well as information and survey request forms and so on, all guaranteed to raise curiosity and generate a user response. On receipt of response, the lead suite should provide additional options for response, further building and developing the profile of the user, ultimately resulting in that much needed sales transaction.

Think Long Term: If you are seeking improvements in search engine rankings, tie up with a company that offers all three services - SEO, web designing and marketing and a robust lead management program for long term benefits. As your company grows, think of the difficulty in managing the vast amounts of vital demographic data on each lead. Investing in a feature-rich lead management program will help you sort out and track all leads right from the first point of contact to after-sales service, eventually speeding up the ROI of your marketing efforts. Signing in to a good lead generation program is the key to a successful online business with its inbuilt ability to handle traffic towards your site.

Ashley Jacob is a Content Writer and part of the team at Leo Digital a company specializing in SEO, web designing, marketing and lead management. For more information log on to http://www.leodigital.com

Please feel free to republish this article providing a working hyperlink to our website http://www.leodigital.com

Internet Marketing Strategy - Ultimate Link Building Secret

Internet marketing is easy or difficult; it depends on how you look at it and how you deal with it. It can be easy if you know what you're doing. It can be hard if you fumble around looking for the perfect internet marketing strategy and spending (i.e. wasting) a lot of money in the process. In any case, you will learn that internet marketing is a crucial step towards the survival and success of your online company.

This internet marketing guide will tell you about a very effective internet marketing strategy through which you can increase your search engine ranking and your web site traffic.

Link Building: Your Internet Marketing Secret Weapon

Alas, there's no drum roll, but if there's an internet marketing strategy that deserves such an introduction, then link building is IT. Learn link building and you will learn the search engine marketing secret that search engine optimization professionals know and use to promote their clients' web site.

"Now, wait a minute," you're probably saying. "There's more to search engine marketing than link building." Indeed, there is more than link building to search engine optimization and search engine marketing. There is keyword optimization, for instance. However, you cannot deny the fact that links that point towards your web site matter a lot in search engine ranking.

Furthermore, you can only optimize your site up to a certain extent - more than that and your site can be tagged as a keyword spammer rather than a legitimate business online. In direct contrast, you can never have too much of quality backlinks. The more backlinks you have, the more your site's ranking will rise. And the more your site's ranking with the search engines rise, the more traffic your web site will get.

Link building also helps you promote your web site in a more direct way. Through backlinks, your target customers will be able to find you online. All they have to do is to click on the link that they found displayed on other web sites; they'd then be brought to your web site; you can then work your charms on them; and, in result, they will subscribe to your site, buy your products or avail of your services.

Link Building Secret

You probably know already the techniques that you can employ to increase your web site's back links. Nevertheless, your knowledge is probably limited to general stuff and the results of your internet marketing and link building strategies are probably less than satisfactory. It is not the technique that makes the difference but how you implement the strategies that will determine if your online business will be a booming success or an expensive online flop.

If you want to learn all the effective Internet Marketing Strategies, you should get this comprehensive, step-by-step link building secret e-book. With the help of the internet marketing techniques and Link Building Secret that you'll get from this link building guide, you will be able to increase the number of your incoming links of over 100,000 and boost your search engine ranking in only one month.

SEO Copy Writing, The Dog Whisperer & An Opt In MLM Lead List?

You betcha! This morning I was explaining to my Dad how choosing the right key word was critical to the success of any internet marketing technique. Whether it's attraction marketing, SEO copy writing or building an opt in MLM lead list.

That's when it struck me that using effective SEO copy writing techniques was a bit like what The Dog Whisperer does (only with search engines instead of dogs).

Ok... hang with me on this for a moment and I'll explain.

SEO or search engine optimization is the process of making the most of your online efforts. Getting "the most bang for your buck" (as they say) out of your internet real estate.

In other words it's how to drive traffic to your site in the most cost effective way. In other words, free traffic from Google and the other search engines.

Soooo... SEO copy writing is the art of teaching Google to come when you call. Just like The Dog Whisperer does for dogs! (See I told you there was a connection...LOL)

So how do you get Google and the others to pay attention to what you're doing? You feed their need, of course.

Search engines are in the information business. And they are starving for good "quality" content on literally millions of keywords.

Now, quality is the key here. As I'm sure you already know the internet is chalk full of junk. So keep it real and half the battle's already won.

The other half depends on using the right keywords. Internet marketing is governed by the same principals as the rest of the business world. Supply and demand. You won't get any traffic (and your opt in mlm lead list won't grow) if you use the same keyword as a million other folks.

I'm serious here. I used "Brain Storm It" to look up SEO as a keyword before I started writing this article and there were over a BILLION sites written with that specific key word as the main keyword for the page. And there were only around 100 million folks looking for it.

What does that tell you? What are the odds that any given SEO page will be viewed? Espceiall if it's being written by an obscure just starting out business person?

Yep, that's right "ZERO"!

So what do you do? Search for the low hanging fruit. Find keywords that have significant demand but little supply.

An example I recently used was "Chocolate Fondue Recipes". This keyword had over 12,500 people searching for it on a monthly basis and under 300 pages supplying information. Do you think this has a decent shot of being found? You betcha!

Now a single letter can change the whole ball game. Listen to this... "Chocolate Fondue Recipe" (singular instead of plural) got slightly more hits (that is folks looking for it) but had close to 8,000 pages supplying information on it. So if you had to choose a keyword about Chocolate Fondue which one would you use for the main keyword for your page?

Ok, so your job as an internet marketer is to find GREAT underused keywords and create EXCELLENT content about them. If you do this your SEO copy writing skills will pay off, you might even become an SEO guru, driving tons of free traffic to your sites which will make building your opt in MLM lead list a breeze!

You could almost say you'd be training Google to come when you call just like The Dog Whisperer ;)

About Shelly Begarowicz...

Shelly Begarowicz is an internet marketing consultant. With the help of Renegade University she helps network marketers and small business owners to use Web 2.0 Tools and Attraction Marketing techniques to build their online MLM business with a shoestring budget.

Building on the teachings found in The Renegade Network Marketer, Magnetic Sponsoring or Building on a Budget, Shelly teaches opt in MLM lead generation leveraging the power of the internet to build your online business in the most effective way possible.