The 3 Most Important Off-Page Optimization Practices In Search Engine Optimization

So you want to optimize your website for search engines and make it more Search Engine "Friendly". There are many webmasters who focus on on-page search engine optimization. After all, this technique is considered as their first "bait" for their targeted Internet users. However, you should realize that your on-page optimization efforts will never be enough. You need to make sure that even if you are not doing any optimization, you are still boosting your page rank and driving traffic in your website. So you will need to do some off-page optimization techniques to compliment your on-page SEO. What this means is that you should focus your efforts off your website and onto other areas so that your website will look "good" to search engines. Let's see how this can be done easily.

When it comes to off-page optimization, there's one excellent strategy that you need to follow. That is inbound linking from top quality sites. What this means is that you need to get other top quality websites to link to your website. Here are some tips on how you can generate links coming into your website from other websites.

1. Do some article marketing. Content is indeed considered to be king in the World Wide Web. After all, the very reason why Internet users visit websites is because they're looking for quality and fresh information. You can make use of your content to drive traffic into your website and increase your inbound links. A good way to go about doing this is to add text links to your website in the body of your articles using your targeted keywords. You can better your chances of appearing in search engine results because of this technique. Of course, you can also link back to your website through your resource box found of your articles. You can also submit some articles in ezines. This way, your articles can be picked up by publishers and placed in their webpages-with your website's links in them, that use your main keywords as link titles.

2. Build a blog. Weblogs today are gaining notoriety among SEO professionals. For one, they are very easy to update. Second, you don't have to sound so professional with this tool. Even the most unsavy beginner can use blogs to their advantage. Most of all, you can generate excellent inbound links. Blogs are very search engine friendly as well. This means that they can easily get indexed in search engines. You can link your blog back into your website, and you can watch your page rank increase. If you're doing well with your blogs, you can also find numerous requests from other bloggers to link to you. As long as your links are found in their blogs, you will still be generating traffic and excellent PR without having to do much on your on-page efforts.

3. Participate in forums. Forums are a very good way to talk with other webmasters and exchange links. What's more, you can generate inbound links from
message boards. You do this by simply adding a link to your website in your profile, or you can add a URL in your signature file. The more posts you make the more links you'll get back. Make sure that you do not spam message boards or forums though. You'll quickly find that you'll be kicked out of those places if your posts look like spam.

There you go. By using those simple off page SEO techniques you can do your website a lot of good and make it more Search Engine Friendly

Khemal Dole owns and operates http://www.PaychecksDirect.com which offers a FREE Work At Home Beginner's Course that teachers beginners how to earn at least $500 a month from home. Visit http://www.PaychecksDirect.com and see for yourself why his course is one of the BEST for Work At Home Beginners.

The Importance of Online Traffic and How to Get It!

Think of it this way if you have a conventional off-line store, but no customers then you would make no sales and go bust right, well visitors to your site are potential customers, readers or whatever type of visitor you need.

Web Site Traffic is the most important aspect of a website after great content.

The web is immense in size and a website without traffic is like a page in a book in a virtual library with an infinative amount of books, no one will ever find the book it is written in, let alone the actual page without being directed there via traffic building techniques applied to your site, no matter how good the content, layout, colour scheme or the product is.

The more traffic the more visitors, sales, referrals and ultimately money you will achieve and that's what most people online want.

Web site traffic is the most critical component of any internet marketing plan. Without web site traffic, anything else you do is useless!

How useful would it be to have a store that had no doors or windows? How about a store that was at the end of a dead-end street in a ghost town? Having a website with no traffic is just as useless as having a store in an area with no traffic, or having a store with no way for customers to get in!

Traffic is the one thing is seems like everyone needs, but almost no one knows how to get. Traffic makes the web go 'round, but why is it so difficult to get?

Well, there may be millions of people surfing the internet at any given time, but there are also millions of websites out there. In 2006, it was estimated that there were over 100 million websites on the internet.

That number has rises substantially since then. There is an estimate that 1.3 billion people have access to the internet today.

That means if web traffic was divided equally between all websites, there would only be about 13 visitors per website. Of course, we know traffic isn't distributed evenly, or fairly. Sites like Google and MySpace get millions of visitors, while some sites get none at all.

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Anchor Text For Link Building - Choose Now How You'll Be Found

While many times we don't have much say in how others are linking to our websites, it is an important consideration when we do have a choice.

The anchor text (or the text that becomes the hyperlink) is actually used by some search engines in determining how others view your website and what search terms you should rank for in search results. How so?

Well, here's an example of what you may want to avoid: A disgruntled client does not like something about your product or service and decides to blog about it on their personal blog. In their blog they talk about their experience and link to the page that describes what they purchased, but the words they use for the link is "scammer's website". GASP! Well, that's certainly not good and if someone were searching for your product name and scam, there is a chance that both the disgruntled client's page AND your page might show up pretty high for that.

Well, how can you use that to your advantage? Well, if you can control what the links to your website actual use as the anchor text, then you can recommend that certain words get associated with your page. That gives a greater chance that when those words are typed into the search engine, the page that is being linked to with that anchor text will show up.

Now, I am drastically over-simplifying this stuff here. Why? Well, it is partly because the exact formula of what search engines use are not published and partly because it is a fuzzy concept to begin with. I mean there are lots of factors that determine where a page ranks in search engine results and this is just one, of many, factors.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com

Article Writing Still The Best Link Building

We could not deny that articles are the food of the search engines. Of course, I am talking about unique articles here and not duplicate content. Unless your website has only a one, two or three pages only, and then you will be needing lots and lots of directory submission and other promotional works to do.

This is also one of the reasons why webmasters continue to develop auto and semi-auto articles submission software to ease that boring copy and pasting task. We are not talking generated articles here, and I am sure, you don't want to put something in comprehensible articles in your websites. These generated articles also are not being accepted in any of the articles directories.

That's why you really need to work these things out. If you could not be able to construct your own articles, there are lots of freelance article writers out there you can hire or buy articles for a cheap price. When you buy articles, it should be around 400 plus word and can be less than 500 words per articles. This is because articles directories require this number of words per article, but if you'll only just use these articles on your website or blog, then less than 300 words will do.

There's another way to for you to use an article for your web promotion and link building. You can use articles to be submitted on multiple blogs. Of course, you need to include your keywords or anchor text in the articles. In fact, there are already lots of it online. Usually the owner has multiple blog or a blog network where an article should be posted.

This type of article submission, well, this is only my view, might topple some of the article directories out there. This is because the blogs have the ability to be syndicated automatically compared to articles directories which rss syndication is done manually. Not to mention that some internet marketer just copy it and just put the author name and not the resource box. In fact, one of my articles submitted here was copied and posted without my resource box, instead, included my name only as the author.

Both websites, of course, could help build your site popularity online. Just look for relevant blogs or article directories where you can submit your articles.

The author is non-native English Teacher, a blogger and the owner of websites: Free Cover Letter, 99 Cents Blog and blog about Website Review Service